Beth Wawerna

Energizer
DISC Type : I

Writer | Creative Director at formerly: Fender, VH1, SPIN

Los Angeles, California, United States

Overview

Beth has no verified overview

Personality Overview

Big Picture Person

Informal

Relationship Oriented

They are always positive and upbeat, so take their promises with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Beth has no verified topics they care about

Media Appearances

Beth has no verified media appearances

Work History

8-2025
Writer | Creative Director at formerly: Fender, VH1, SPIN
9-2018 - 10-2025
Director of Brand Copy (Creative Director) at Fender Musical Instruments Corporation
11-2016 - 10-2025
Freelance Brand Messaging & Strategy at (various)
9-2008 - 7-2016
Senior Editorial Director, VH1 Brand Creative at VH1
1-2008 - 1-2013
Editorial Director, Brand Creative at VH1

Education

1995 - 1999
Bachelor of Journalism from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 22 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Writer | Creative Director at formerly: Fender, VH1, SPIN
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Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Be friendly and entertaining in your conversation
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Beth

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Beth take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Beth

Personality Compatibility


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