Bettina McMahon

Questioner
DISC Type : c

Management Board Member at SNOMED International

Sydney, New South Wales, Australia

Overview

Bettina McMahon is the Chief Executive Officer of Healthdirect Australia, with over 15 years of experience in digital health transformation. She is a former Board Chair of the Australasian Institute of Digital Health and holds postgraduate degrees in Public Policy and Business (IT Management).

An advocate for women and girls, she often shares insights from her own career journey to promote equality. Outside of her extensive professional commitments, she is a dedicated endurance athlete who runs marathons for fun, demonstrating a high level of personal discipline and resilience.

She once led a project that created a map visualizing every address in Australia by its distance to the nearest general practice service.

Personality Overview

Value Seeker

Cautious & Analytical

Systematic

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Digital Health Transformation
As CEO of Healthdirect and former interim CEO of the Australian Digital Health Agency, she has an extensive track record of delivering major digital reforms in complex health environments.
AI in Healthcare
She frequently speaks on using AI for patient care, referencing its use in triage and the need for outcome-focused oversight, as seen in her commentary on the EU AI Act.
Women in Leadership
She is passionate about creating opportunities for women and girls, often sharing personal stories from her career and posting content with the #IWD (International Women's Day) hashtag.

Media Appearances

Bettina McMahon appointed Healthdirect Australia CEO. Featured in PulseIT News

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HealthDirect Australia Customer Testimonial: Bettina …. Featured in YouTube

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RLDatix Summit 2025: Bettina McMahon, Healthdirect Australia. Featured in YouTube

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Work History

10-2024
Management Board Member at SNOMED International
3-2021
Chief Executive Officer at Healthdirect Australia
11-2020 - 9-2024
Chair of the Board at Australasian Institute of Digital Health (AIDH)
2-2020 - 10-2020
Interim Chief Executive Officer at Australian Digital Health Agency
9-2017 - 2-2020
Chief Operating Officer at Australian Digital Health Agency

Education

2002 - 2007
Master of Business (IT Management) from University of Technology Sydney
1997 - 1999
Master Public Policy from University of Sydney

More Information

Social Presence :

Prographics :

Exp : 30 Location : Sydney, New South Wales, Australia Job Level : Leadership Designation : Management Board Member at SNOMED International
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Insights For Selling To Bettina

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bettina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Bettina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bettina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Bettina take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Bettina

Personality Compatibility


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