Bharat Aghara

Examiner
DISC Type : cs

Chief Marketing Officer at Simpolo Tiles and Bathware

Morbi, Gujarat, India

Overview

Bharat Aghara is the Chief Marketing Officer at Simpolo Group, leveraging his keen marketing acumen to enhance brand visibility and market penetration. He plays a critical role in aligning product offerings with market demands and is integral to the companys growth strategy through his enthusiasm for exploring new territories and anticipating customer needs.

He is a firm believer in the power of storytelling as a core marketing strategy, drawing inspiration from advertising legends. This philosophy extends to his view on brand building, where creating memorable stories is paramount. His posts also show a strong appreciation for Indias diverse culture and national heritage.

He is part of the dynamic brother duo, with Jitendra Aghara, behind the success of Simpolo Group, a family legacy in the ceramic industry.

Personality Overview

Unexpressive

Status Quo Seeker

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are thorough and always follow a systematic approach. Being observant comes to them naturally.

Topics They Care About

Strategic Expansion
He is a key voice in Simpolo's major expansion plans, including a ₹1, 000 crore investment in new manufacturing facilities to significantly boost production capacity and market presence.
Brand Storytelling
He publicly champions the idea that great advertising isn't about selling products, but about creating memorable stories, a principle he applies to his brand strategy.
Market Innovation
He emphasizes educating consumers on selecting the 'Right Product to Right Place, ' driving an initiative to ensure customers and architects make informed choices for durability and satisfaction.

Media Appearances

Bharat has no verified media appearances

Work History

1-2001
Chief Marketing Officer at Simpolo Tiles and Bathware

Education

Bharat has no verified education history

More Information

Social Presence :

Prographics :

Exp : 25 Location : Morbi, Gujarat, India Job Level : Leadership Designation : Chief Marketing Officer at Simpolo Tiles and Bathware
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Insights For Selling To Bharat

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bharat is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Bharat

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Bharat move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Bharat take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Bharat

Personality Compatibility


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