Bianca K. Biscaino in

Bianca K. Biscaino

Planner · DISC type Sc
Marketing Strategy - Beauty & Personal Care at CVS Health
📍 New York, New York, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
18 Years
Current Role
Marketing Strategy - Beauty & Personal Care
Location
New York, New York, United States
Personality Overview

How Bianca shows up

Inflexible
Deliberate
Disciplined

Being observant comes to them naturally. They are always well-planned and adopt a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Priorities

Topics Bianca cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

12-2022
Marketing Strategy - Beauty & Personal Care
CVS Health
5-2022
Member
The Links, Incorporated
11-2020 - 9-2023
Sr. Director Marketing Strategy - US Beauty (Dermstore, SkinStore, Lookfantastic and SkinCare RX)
THG
11-2020 - 6-2021
Senior Director - Marketing Strategy, Planning and Partnerships
Dermstore
5-2018 - 11-2020
Chief Creative Officer x Co-founder
Spangle X Matte
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2010 - 2012
MBA
Northwestern University - Kellogg School of Management
Bachelor’s Degree
Cornell University
Study Abroad Program - MBA
ESSEC Business School
Social presence
in
Behavioral profile

DISC profile (public)

S

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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