Bibi Jorissen

Captain
DISC Type : DS

Co-Founder, CEO at umob

Rotterdam, South Holland, Netherlands

Overview

Bibi Jorissen is the Founder and CEO of umob, a Mobility as a Service (MaaS) platform connecting Europes transportation options. With dual Masters degrees from Tilburg University, she leads umobs mission to redefine urban mobility. People who have worked with her often call her ambitious, analytical, and a strong leader.

She is passionate about the intersection of technology and sustainability, driven to create positive change and find sustainable solutions through a strong market approach. An avid learner, she is motivated to succeed at every challenge she undertakes, focusing her efforts on creating a more sustainable future.

Bibi was recently featured in "The Zag List" as one of the top 100 mobility changemakers for her work in the industry.

Personality Overview

Decisive But Calm

Dynamic But Sincere

Consummate Professional

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Sustainable Mobility
Her career is focused on sustainability, from inventing a carbon-lowering used car program at GM to now leading a shared mobility platform to reduce private car ownership.
MaaS Platform Growth
Actively focused on making umob the fastest-growing MaaS platform in Europe, recently overseeing the company's expansion and launch in London.
Technology for Change
Believes in leveraging technology and design to drive transformative change and contribute to a more sustainable world, which is a core part of umob's mission.

Media Appearances

Bibi Jorissen's Journey with Umob and the Future of MaaS. Featured in Spotify

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Bibi Jorissen's Journey with Umob and the Future of MaaS. Featured in Upright Rotterdam Podcast

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Work History

11-2023
Co-Founder, CEO at umob
11-2022 - 11-2023
Co-Founder, General Manager at umob
1-2021 - 12-2022
Manager NL, Public Fleet (b2c) & Public Affairs at Greenwheels
7-2016 - 4-2017
Recruiter at YoungCapital
2-2016 - 7-2016
Graduate Student Intern at YoungCapital

Education

2019 - 2020
MSc Marketing Management from Tilburg University
2018 - 2019
MSc Strategic Management from Tilburg University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Rotterdam, South Holland, Netherlands Job Level : Leadership Designation : Co-Founder, CEO at umob
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Insights For Selling To Bibi

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bibi is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Bibi

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Bibi move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Bibi take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Bibi

Personality Compatibility


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