Bicha Ngo

Evaluator
DISC Type : CDS

Présidente-directrice générale at Investissement Québec

Montreal, Quebec, Canada

Overview

Bicha Ngo is the President and CEO of Investissement Québec, leveraging over 25 years of experience in corporate finance and M&A. Known for her strategic mind, the HEC Montréal graduate and CFA charterholder is focused on accelerating Quebecs economic development by enhancing corporate productivity through innovation and digital transformation.

Outside of her professional life, she is a mother and emphasizes that family time is crucial. She is a passionate advocate for diversity and actively works to support women entrepreneurs, helping them gain better access to capital. She also holds a certificate in Art History from the Université de Montréal.

Unique Fact: She arrived in Quebec at the age of three with her family, who were refugees from Vietnam.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Quebec's Economy
As CEO of Investissement Québec, her primary mandate is to foster investment, support key industries, and drive economic growth across the province.
Women in Business
She is a vocal advocate for increasing women's access to venture capital and has set organizational goals at Investissement Québec to better support female-led companies.
Corporate M&A
Her career is built on extensive transactional experience in investment banking and corporate development, including leading major acquisitions and divestitures at Domtar.

Media Appearances

Bicha Ngo, présidente‑directrice générale, Investissement Québec (video). Featured in Vimeo

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Première femme à la tête de la société d’État – Bicha Ngo devient PDG d’Investissement Québec. Featured in Gouvernement du Québec

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Bicha Ngo named CEO of Investissement Québec. Featured in Montreal Gazette

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Work History

2-2024
Présidente-directrice générale at Investissement Québec
12-2019 - 2-2024
Première vice-présidente exécutive, Placements privés at Investissement Québec
3-2010 - 11-2019
Vice-présidente, Développement corporatif at Domtar
3-2002 - 4-2009
Directrice exécutive, Banque d'affaires at CIBC Capital Markets
11-1997 - 11-2001
Associée, Banque d'affaires groupe de technologie at Merrill Lynch

Education

1991 - 1992
Certificat en histoire de l'art from Université de Montréal
1992 - 1995
Bachelor’s Degree from HEC Montréal

More Information

Social Presence :

Prographics :

Exp : 28 Location : Montreal, Quebec, Canada Job Level : N/A Designation : Présidente-directrice générale at Investissement Québec
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Insights For Selling To Bicha

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bicha is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Bicha

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Bicha move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Bicha take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Bicha

Personality Compatibility


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