Bieke Herijgers

Critic
DISC Type : C

Founder at Business Refresh

The Randstad, Netherlands

Overview

Bieke Herijgers is a digital transformation expert with over 20 years of experience translating strategy into action. As the Founder of Business Refresh, she helps organizations with service design and digital architecture, having previously worked with major brands like Philips and Microsoft. She holds an MSc from Delft University of Technology.

Bieke serves as a Member of the Supervisory Board for ICT & Innovation at Stichting Fioretti Teylingen, a school foundation.

Personality Overview

Critic

Information Seeker

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Service Design
Considers Service Design and Design Thinking as essential tools for making better business choices and frequently provides training on these topics.
Digital Transformation
Founded her company, Business Refresh, to advise, guide, and train organizations through their digital transformation journeys, ensuring strategy aligns with execution.
Effective Change Management
Believes many change initiatives fail by rushing to solutions instead of listening, viewing listening as a critical design instrument to uncover hidden issues.

Media Appearances

Bieke has no verified media appearances

Work History

2-2018
Founder at Business Refresh
1-2023
Strategic Service Designer & Digital Architect at The Growth Lab
3-2021
Member of the Supervisory Board (ICT & Innovation) at Stichting Fioretti Teylingen
5-2023 - 12-2025
Program Architect at Openbare Bibliotheek Amsterdam
3-2022 - 6-2023
Service Design Lead Saas Factory at Philips

Education

1995 - 2001
MSc from Delft University of Technology
2018 - 2018
Leading Agile Transformations from Prowareness

More Information

Social Presence :

Prographics :

Exp : 7 Location : The Randstad, Netherlands Job Level : Leadership Designation : Founder at Business Refresh
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Insights For Selling To Bieke

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bieke is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Bieke

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Bieke move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Bieke take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Bieke

Personality Compatibility


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