Bieke Herijgers in

Bieke Herijgers

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Founder at Business Refresh
📍 The Randstad, Netherlands

Bieke Herijgers is a digital transformation expert with over 20 years of experience translating strategy into action. As the Founder of Business Refresh, she helps organizations with service design and digital architecture, having previously worked with major brands like Philips and Microsoft. She holds an MSc from Delft University of Technology.

Bieke serves as a Member of the Supervisory Board for ICT & Innovation at Stichting Fioretti Teylingen, a school foundation.

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Experience
7 Years
Current Role
Founder
Job Level
Leadership
Location
The Randstad, Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Bieke cares about

Service Design
Considers Service Design and Design Thinking as essential tools for making better business choices and frequently provides training on these topics.
Digital Transformation
Founded her company, Business Refresh, to advise, guide, and train organizations through their digital transformation journeys, ensuring strategy aligns with execution.
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Career

Work history

2-2018
Founder
Business Refresh
1-2023
Strategic Service Designer & Digital Architect
The Growth Lab
3-2021
Member of the Supervisory Board (ICT & Innovation)
Stichting Fioretti Teylingen
5-2023 - 12-2025
Program Architect
Openbare Bibliotheek Amsterdam
3-2022 - 6-2023
Service Design Lead Saas Factory
Philips
In the press

Media appearances

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Education
1995 - 2001
MSc
Delft University of Technology
2018 - 2018
Leading Agile Transformations
Prowareness
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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