Bill Gaussa

Visionary
DISC Type : Ds

CEO/Founder at NorthCoast Innovation Advisors

Greater Cleveland, United States

Overview

Bill Gaussa is the CEO and Founder of NorthCoast Innovation Advisors, where he mentors startups on market, tech, and investor readiness. An alumnus of Carnegie Mellon and the University of Pittsburgh, he has an extensive background in product innovation from his time as a Head of Innovation at Philips. Colleagues describe him as a passionate innovator, an entrepreneurial leader, and a strong coach.

He is passionate about helping entrepreneurs bring their vision to life, particularly within the MedTech space. Based on his long-standing connection to Pittsburgh through his education and community involvement, he likely follows local sports. He also maintains an interest in emerging technologies through publications like WIRED.

Unique fact: Bill was named the 2023 J. Robert Beyster Fellow of the Year by the University of Pittsburgh for his dedication to mentoring student entrepreneurs.

Personality Overview

Objective Evaluator

Early Adopter

Big Vision Person

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Startup Mentorship
Serves as an Entrepreneur-in-Residence at the University of Pittsburgh, where he was awarded for his dedication to helping student entrepreneurs.
MedTech Innovation
Has a long history at Philips developing award-winning healthcare products and now advises entrepreneurs in the Healthcare, SaaS, and AI markets.
AI in Marketing
Recently discussed how AI and Data can improve customer engagement and create personalized "Bio Marketing" experiences on the Thrive Podcast.

Media Appearances

Bill has no verified media appearances

Work History

3-2013
CEO/Founder at NorthCoast Innovation Advisors
6-2022 - 11-2023
Head Of Architecture and Technology at Philips
1-2013 - 6-2022
Head of Innovation and Product Management at Philips
10-2010 - 1-2013
Senior Director Strategic Marketing at Philips
2006 - 2010
Director of Product Management and Portfolio at Respironics

Education

1989 - 1992
MBA from Carnegie Mellon University
1980 - 1985
Bachelor’s Degree from University of Pittsburgh

More Information

Social Presence :

Prographics :

Exp : 38 Location : Greater Cleveland, United States Job Level : N/A Designation : CEO/Founder at NorthCoast Innovation Advisors
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Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Let them know of potential risks but suggest mitigation methods alongside
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Bill

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Bill move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Bill take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Bill

Personality Compatibility


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