Bill Marshall

Energizer
DISC Type : I

Global Head of Consumer Futures and Portfolio Insight at Google

London, England, United Kingdom

Overview

Bill Marshall is an experienced cultural insight professional, currently serving as Googles Global Head of Consumer Futures. He has a notable history of building and leading global insight teams from scratch at Unilever, AkzoNobel, and ICI Paints, focusing on embedding consumer trends to drive strategic growth. Colleagues describe him as enthusiastic, inquisitive, and a master of his craft.

He is a passionate advocate for sustainability, having led consumer-centric sustainability insight for Unilevers "people and planet philosophy. " Bills work often involves understanding deep cultural nuances and helping brands communicate their purpose, reflecting a commitment to positive impact alongside business growth.

Unique fact: Bill has built multiple high-performing global insight teams from the ground up during his career.

Personality Overview

Enthusiastic

Big Picture Person

Imaginative

They are friendly, approachable and love to make new connections.  They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Cultural Foresight
His career is centered on cultural and human futures, aiming to spot cultural ripples before they become tides to inform long-term strategy.
Consumer-Centric Sustainability
He was the dedicated consumer insight specialist for sustainability at Unilever, focusing on a "people and planet philosophy" and the Sustainable Living Plan.
Driving Brand Purpose
He focuses on helping brands understand and communicate their purpose by connecting with what genuinely matters to people on a cultural level.

Media Appearances

Bill has no verified media appearances

Work History

9-2024
Global Head of Consumer Futures and Portfolio Insight at Google
1-2015 - 9-2024
Global Director, Human & Cultural Futures at Unilever
6-2008 - 12-2014
Global Director of Market Insight at AkzoNobel
1-2006 - 6-2008
Global Director of Market Research & Insight at ICI Paints
1-2002 - 1-2006
European Director of Market Research and Insight at ICI Paints

Education

Education details unavailable from University of London

More Information

Social Presence :

Prographics :

Exp : 23 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Global Head of Consumer Futures and Portfolio Insight at Google
URL has been copied!

Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Invite them for a lunch or a drink/coffee
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid cutting into their flow
  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Bill

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Bill move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Bill take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Bill

Personality Compatibility


Other Google Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.