Bill Marshall in

Bill Marshall

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Global Head of Consumer Futures and Portfolio Insight at Google
📍 London, England, United Kingdom

Bill Marshall is an experienced cultural insight professional, currently serving as Googles Global Head of Consumer Futures. He has a notable history of building and leading global insight teams from scratch at Unilever, AkzoNobel, and ICI Paints, focusing on embedding consumer trends to drive strategic growth. Colleagues describe him as enthusiastic, inquisitive, and a master of his craft.

He is a passionate advocate for sustainability, having led consumer-centric sustainability insight for Unilevers "people and planet philosophy. " Bills work often involves understanding deep cultural nuances and helping brands communicate their purpose, reflecting a commitment to positive impact alongside business growth.

Unique fact: Bill has built multiple high-performing global insight teams from the ground up during his career.

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Experience
23 Years
Current Role
Global Head of Consumer Futures and Portfolio Insight
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Bill cares about

Cultural Foresight
His career is centered on cultural and human futures, aiming to spot cultural ripples before they become tides to inform long-term strategy.
Consumer-Centric Sustainability
He was the dedicated consumer insight specialist for sustainability at Unilever, focusing on a "people and planet philosophy" and the Sustainable Living Plan.
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Career

Work history

9-2024
Global Head of Consumer Futures and Portfolio Insight
Google
1-2015 - 9-2024
Global Director, Human & Cultural Futures
Unilever
6-2008 - 12-2014
Global Director of Market Insight
AkzoNobel
1-2006 - 6-2008
Global Director of Market Research & Insight
ICI Paints
1-2002 - 1-2006
European Director of Market Research and Insight
ICI Paints
In the press

Media appearances

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Education
Education details unavailable
University of London
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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