Bill Marshall
Energizer · DISC type IBill Marshall is an experienced cultural insight professional, currently serving as Googles Global Head of Consumer Futures. He has a notable history of building and leading global insight teams from scratch at Unilever, AkzoNobel, and ICI Paints, focusing on embedding consumer trends to drive strategic growth. Colleagues describe him as enthusiastic, inquisitive, and a master of his craft.
He is a passionate advocate for sustainability, having led consumer-centric sustainability insight for Unilevers "people and planet philosophy. " Bills work often involves understanding deep cultural nuances and helping brands communicate their purpose, reflecting a commitment to positive impact alongside business growth.
Unique fact: Bill has built multiple high-performing global insight teams from the ground up during his career.
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They are friendly, approachable and love to make new connections. They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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