David Bain

Go-getter
DISC Type : d

Director of Marketing and Digital at Castle Water

Edinburgh, Scotland, United Kingdom

Overview

David is an experienced business leader with over 20 years of expertise in driving growth through digital strategy and marketing. As Director of Marketing and Digital at Castle Water, he leads digital transformation and brand repositioning in the utilities market. He holds a PGD and BSc Hons from Robert Gordon University.

Outside of work, David shows a strong interest in community support, with his company sponsoring local business awards and major sporting events like Giants Live strongman competitions. His personal interests also include following the PGA TOUR, indicating a passion for golf.

He is an award-winning leader, having personally picked up a customer service award at the Perthshire Chamber of Commerce Star Awards.

Personality Overview

Self-Confident

Vision Oriented

Fast-Paced

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Digital Transformation
He is leading a digital-first strategy at Castle Water, focused on modernizing customer engagement and automating key processes to improve efficiency.
Customer Experience
He is focused on improving customer interactions through partnerships with platforms like Orbyt to streamline billing and communications.
Community Engagement
Actively supports local communities through partnerships with the Dundee & Angus Chamber of Commerce and sponsoring Future Skills awards for young people.

Media Appearances

Castle Water & Orbyt: A partnership driving innovation. Featured in Orbyt Tech Blog

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Hear from David Bain at Castle Water, a valued Platinum Partner, as .... Featured in Facebook

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Work History

10-2018
Director of Marketing and Digital at Castle Water
7-2018 - 3-2020
Co-founder and Digital Director at D2 Collective
4-2015 - 6-2018
Digital Strategy Manager at Standard Life Investments
6-2013 - 4-2015
Head of Digital at Fifth Ring
11-2010 - 5-2013
Head of Digital at DC Thomson

Education

1992 - 1997
PGD from Robert Gordon University
1992 - 1997
BSc Hons from Robert Gordon University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Edinburgh, Scotland, United Kingdom Job Level : Mid-senior Designation : Director of Marketing and Digital at Castle Water
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from David

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will David move?

  • Their decision making speed is somewhere in the middle.
  • Can David take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And David

Personality Compatibility


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