Billy Hanna in

Billy Hanna

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Head of Experience & Commerce Platforms at Merkle
📍 Dorking, England, United Kingdom

Billy Hanna is the Head of Experience & Commerce Platforms at Merkle, where he has grown a multi-million-pound practice by connecting creativity and technology. A two-time Adobe Summit presenter with a BSc from the University of Bradford, colleagues describe him as diligent, creative, and possessing deep technical knowledge.

Outside of his professional work, Billy values his family life, having taken shared parental leave for the birth of his second child, an experience he found incredibly rewarding. This highlights a commitment to integrating his family and professional responsibilities.

Unique fact: He has developed specific service offerings to improve the content supply chain for clients, showcasing his pragmatic and problem-solving approach.

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Experience
22 Years
Current Role
Head of Experience & Commerce Platforms
Job Level
Mid-senior
Location
Dorking, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Billy cares about

Content Supply Chain
He has presented at Adobe Summit on transforming loyalty with content supply chains and developed service offerings in this area.
Agentic Commerce
His recent commentary focuses on how AI shopping agents, Google's UCP, and unified incentive protocols are shaping the future of e-commerce.
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Career

Work history

1-2025
Head of Experience & Commerce Platforms
Merkle
8-2018 - 4-2025
Experience Platforms Practice Lead
Merkle
6-2016 - 1-2017
Shared parental leave
Family
1-2014 - 8-2018
Senior Digital Architect
Accenture
12-2011 - 12-2013
Technical Director
Digitas UK
In the press

Media appearances

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Education
1995 - 1999
BSc
University of Bradford
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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