Billy Hanna

Initiator
DISC Type : Di

Head of Experience & Commerce Platforms at Merkle

Dorking, England, United Kingdom

Overview

Billy Hanna is the Head of Experience & Commerce Platforms at Merkle, where he has grown a multi-million-pound practice by connecting creativity and technology. A two-time Adobe Summit presenter with a BSc from the University of Bradford, colleagues describe him as diligent, creative, and possessing deep technical knowledge.

Outside of his professional work, Billy values his family life, having taken shared parental leave for the birth of his second child, an experience he found incredibly rewarding. This highlights a commitment to integrating his family and professional responsibilities.

Unique fact: He has developed specific service offerings to improve the content supply chain for clients, showcasing his pragmatic and problem-solving approach.

Personality Overview

Confident

Friendly Challenger

Conviction Driven

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Content Supply Chain
He has presented at Adobe Summit on transforming loyalty with content supply chains and developed service offerings in this area.
Agentic Commerce
His recent commentary focuses on how AI shopping agents, Google's UCP, and unified incentive protocols are shaping the future of e-commerce.
AI in Marketing
Actively discusses the application of AI and LLMs at the edge (CDN) to enhance web content and marketing effectiveness, independent of the web platform used.

Media Appearances

Billy has no verified media appearances

Work History

1-2025
Head of Experience & Commerce Platforms at Merkle
8-2018 - 4-2025
Experience Platforms Practice Lead at Merkle
6-2016 - 1-2017
Shared parental leave at Family
1-2014 - 8-2018
Senior Digital Architect at Accenture
12-2011 - 12-2013
Technical Director at Digitas UK

Education

1995 - 1999
BSc from University of Bradford

More Information

Social Presence :

Prographics :

Exp : 22 Location : Dorking, England, United Kingdom Job Level : Mid-senior Designation : Head of Experience & Commerce Platforms at Merkle
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Insights For Selling To Billy

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Billy is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Billy

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Billy move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Billy take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Billy

Personality Compatibility


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