Billy Melendez

Sharpshooter
DISC Type : CD

Sr. Mngr Latin America/Carib Pricing|Revenue mngmt | Business Analytics|Artificial Intelligence at Liberty Latin America

Guatemala, Guatemala

Overview

Billy is a Sr. Manager at Liberty Latin America, leading pricing, analytics, and AI strategies for Latin American and Caribbean markets. With 16 years of experience in telecommunications and banking, he has driven over $10MM in profitability. He holds an MBA from Pontificia Universidad Católica de Chile.



He co-founded Digital360GT, a consultancy specializing in business analytics, machine learning, and digital transformation for major consumer goods companies across Latin America.

Personality Overview

ROI Driven

Precise But Practical

Thorough Evaluator

They prefer to be the ones controlling the conversation or defining the terms.  They respond well to strong and respectful communication. More than the product, they care about the impact of the product.

Topics They Care About

AI-driven Pricing
His current role and recent search for AI pricing training show a deep focus on using AI to develop advanced pricing and revenue management strategies.
Business Analytics
A core component of his career, he has a long history of building and leading analytics solutions across telecommunications and banking to drive profitable growth.
Digital Transformation
Holding a Master's degree in this field, he has hands-on experience co-founding a consultancy focused on digitalization and agile methodologies for business growth.

Media Appearances

Billy has no verified media appearances

Work History

9-2019 - 11-2025
Sr. Mngr Latin America/Carib Pricing|Revenue mngmt | Business Analytics|Artificial Intelligence at Liberty Latin America
1-2020 - 1-2025
Co founder Digital Transformation & Business Analytics Consultancy at Digital360GT
4-2019 - 9-2019
Gerente de business analytics y rentabilidad at Banco Azteca
7-2017 - 11-2018
Pricing & Commercial Manager - Chile at Stanley Black & Decker, Inc.
5-2010 - 7-2017
Pricing Manager - Guatemala at Millicom International Cellular (Tigo)

Education

2019 - 2020
Master in Digital Transformation from Panamerican Business School
2011 - 2012
Master of Business Administration (MBA) from Pontificia Universidad Católica de Chile

More Information

Social Presence :

Prographics :

Exp : 16 Location : Guatemala, Guatemala Job Level : N/A Designation : Sr. Mngr Latin America/Carib Pricing|Revenue mngmt | Business Analytics|Artificial Intelligence at Liberty Latin America
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Insights For Selling To Billy

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Billy is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Billy

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Billy move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Billy take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Billy

Personality Compatibility


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