Bing Cheng

Enthusiast
DISC Type : i

Director of Engineering - Utilities at Conagra Brands

Philadelphia, Pennsylvania, United States

Overview

Bing Cheng serves as the Director of Engineering for Utilities at Conagra Brands, where he leads enterprise-wide initiatives in energy efficiency, wastewater, and sustainable operations. A graduate of Lehigh University, he has over 35 years of experience leading technically demanding projects at companies including Campbell Soup and Givaudan.

He is an active participant in the industrial refrigeration community, serving on the IIAR Energy & Sustainability Committee and focusing on advancing technologies and safety standards.

He is a speaker at the upcoming AEE World 2025 conference, presenting on how Conagra leverages fuel cell technology to advance its climate goals.

Personality Overview

Story Driven

Amiable & Agreeable

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Fuel Cell Technology
He is speaking at AEE World 2025 about deploying fuel cell technology to reduce greenhouse gas emissions and stabilize energy costs for Conagra Brands.
Corporate Sustainability
A core focus of his career, he aligns engineering projects with long-term sustainability strategies to deliver measurable business value and community impact.
Natural Refrigerants
He has a background in leading conversions to low-charge ammonia and NH3/CO2 systems and has authored publications on the topic.

Media Appearances

Bing has no verified media appearances

Work History

7-2024
Director of Engineering - Utilities at Conagra Brands
4-2019 - 7-2024
Director of Global Utilities Stream at Givaudan
9-2017 - 4-2019
Senior Manager - Utilities, Environmental and Sustainability Programs at Campbell Soup Company
2-2004 - 4-2019
Manager, Utilities Engineering at Campbell Soup Company
1-2000 - 1-2004
Senior Mechanical Engineer at Sargent and Lundy LLC

Education

BS from Lehigh University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Philadelphia, Pennsylvania, United States Job Level : Mid-senior Designation : Director of Engineering - Utilities at Conagra Brands
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Insights For Selling To Bing

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bing is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Bing

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Bing move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Bing take some risk or not?

  • They can take some low-probability risks if needed.

You And Bing

Personality Compatibility


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