Bismay Mishra

Observer
DISC Type : ci

Senior Director, Commercial Insights at Annexon Biosciences

San Francisco Bay Area, United States

Overview

Bismay Mishra is a biopharmaceutical leader with over 18 years of experience, currently serving as the Senior Director of Commercial Insights at Annexon Biosciences. He specializes in global commercial strategy, market research, and integrating patient insights into product development, with previous long-term experience at Gilead Sciences. He holds a Bachelor of Technology degree.

He is a passionate advocate for diversity and inclusion, having co-led the Pride Alliance employee resource group at Gilead and spoken on panels about creating belonging for women and the LGBTQ+ community. He actively supports educational charities, showing gratitude for the scholarship that funded his own engineering education.

He served as the Master of Ceremonies for the annual gala of the foundation that had previously awarded him a scholarship for his university education.

Personality Overview

Assertive

Curious

Value Driven

They are generally good communicators and can be hard to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Healthcare Equity
Presented at the EPHMRA 2024 conference on using market research to address health disparities and highlight the perspectives of underserved communities.
Diversity & Inclusion
A vocal ally who has participated in "Belonging" panels and co-led Gilead's global Pride Alliance employee resource group to empower LGBTQ+ employees.
Patient-Centric Strategy
His work focuses on bringing the voice of the patient into commercial strategy, leveraging insights to drive product development and launch planning.

Media Appearances

Bismay has no verified media appearances

Work History

12-2024
Senior Director, Commercial Insights at Annexon Biosciences
7-2018 - 11-2024
Director, HIV Global Commercial Strategy & Operations at Gilead Sciences
11-2013 - 6-2018
Senior Manager, US Marketing Operations at Gilead Sciences
1-2010 - 11-2013
Associate Consultant at ZS Associates
6-2007 - 1-2010
General Analyst at ZS Associates

Education

2003 - 2007
B. Tech. from National Institute of Technology, Tiruchirappalli

More Information

Social Presence :

Prographics :

Exp : 18 Location : San Francisco Bay Area, United States Job Level : Senior Designation : Senior Director, Commercial Insights at Annexon Biosciences
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Insights For Selling To Bismay

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bismay is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Bismay

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Bismay move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Bismay take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Bismay

Personality Compatibility


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