Björn Block in

Björn Block

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Chief Digital Officer (CDO) at Lindex
📍 Kungsbacka, Halland County, Sweden

Björn Block is a senior international leader with over 20 years of experience driving strategic direction and digital transformation. As Chief Digital Officer at Lindex, he leads their digital strategy. Previously at IKEA, he spent 13 years in various leadership roles, notably establishing and leading the successful IKEA Home smart business.

He is an accomplished innovator focused on creating customer value through both physical products and digital solutions. Björn holds a Bachelors degree from the University of Technology Sydney and has a background in developing new business capabilities and fostering a culture of entrepreneurship.

He was part of a team that won a Red Dot Design Award for the innovative design of the IKEA PS Pendant light.

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Experience
27 Years
Current Role
Chief Digital Officer (CDO)
Job Level
Leadership
Location
Kungsbacka, Halland County, Sweden
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Björn cares about

AI in Retail
He recently represented Lindex in a talk covering the intersection of fashion retail, innovation, and AI, showing it's a key focus in his current role.
Digital Customer Journey
As CDO, his focus is on enhancing the customer value proposition. He recently spoke at TECHARENA about the "modern customer journey".
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Career

Work history

12-2025
Chief Digital Officer (CDO)
Lindex
6-2022 - 11-2025
Chief Digital Officer, Range - Inter IKEA Group
IKEA
10-2020 - 11-2025
Innovation Manager - Data & Technology
IKEA
9-2019 - 6-2022
Global Business Area Manager - IKEA Home smart
IKEA
9-2015 - 9-2019
Global Business Leader - IKEA Home smart
IKEA
In the press

Media appearances

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Education
2000 - 2004
Bachelor's degree
University of Technology Sydney, Australia
1990 - 1993
Upper Secondary Education
S:t Jacobi, Stockholm, Sweden
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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