Björn Block is a senior international leader with over 20 years of experience driving strategic direction and digital transformation. As Chief Digital Officer at Lindex, he leads their digital strategy. Previously at IKEA, he spent 13 years in various leadership roles, notably establishing and leading the successful IKEA Home smart business.
He is an accomplished innovator focused on creating customer value through both physical products and digital solutions. Björn holds a Bachelors degree from the University of Technology Sydney and has a background in developing new business capabilities and fostering a culture of entrepreneurship.
He was part of a team that won a Red Dot Design Award for the innovative design of the IKEA PS Pendant light.
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