Björn Dufwenberg in

Björn Dufwenberg

Researcher · DISC type Cs
Partner | Managing Director at STRAT7
📍 Stockholm, Stockholm County, Sweden

Björn is the Partner and Managing Director for STRAT7 Advisory, focusing on driving customer-centric transformation for clients. His background combines management consulting at PwC with brand and innovation strategy. He holds an MSc from Linköping University with a technical specialization in Artificial Intelligence and Neural Networks.

He has a strong interest in Japanese language and culture, which he studied extensively throughout university, including an exchange year at Kobe University. Björn also serves on the board for the beverage company Swedish Tonic, showcasing his engagement in growing consumer brands.

He combines an advanced degree in economics and management with technical specializations in AI and extensive Japanese language studies.

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Experience
19 Years
Current Role
Partner | Managing Director
Job Level
Mid-senior
Location
Stockholm, Stockholm County, Sweden
Personality Overview

How Björn shows up

ROI Seeker
Process Focused
Perfectionist

They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Priorities

Topics Björn cares about

Customer-Centric Growth
His core professional focus is helping companies grow by building capabilities to understand and act on changing customer needs at scale and pace.
Healthcare & Pharma
He has a specific interest in applying customer-centric principles to the complex healthcare and pharmaceutical industries, including topics like slow-release drug delivery.
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Career

Work history

5-2021
Partner | Managing Director
STRAT7
5-2021 - 7-2024
Board Member
Swedish Tonic
10-2018 - 5-2021
Director, Team lead Customer Led Transformation
PwC Sweden
1-2017 - 10-2018
Brand, Strategy & Innovation
Pond - Part of the PwC network
9-2014 - 12-2016
Partner
Pond - Part of the PwC network
In the press

Media appearances

Five Minutes With: Björn Dufwenberg, MD at Strat7 Advisory. Featured in BusinessChief
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Education
2000 - 2006
MSc
Linköping University
2002 - 2003
Exchange year
Kobe University
8-1999 - 6-2000
Master of Science (MSc)
Linköping University
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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