Blake Boznanski

Trailblazer
DISC Type : DI

Director, Brand Partnerships at The Information

San Francisco, California, United States

Overview

Blake Boznanski is a results-driven Sales Director at The Information with over 25 years of experience in media, marketing, and advertising sales. A graduate of Santa Clara University, his career includes leadership roles at Walmart Connect, VidMob, LinkedIn, and Yahoo. Colleagues describe him as positive, collaborative, and proactive.

He is a lifelong learner who values building long-standing relationships and uses data-driven insights to understand brand objectives. Outside of his direct professional scope, he shows an interest in the evolving landscape of youth sports and the impact of technology on younger generations.

Unique fact: Blake was recruited to be the very first salesperson on the West Coast for VidMob, where he built out the sales team from the ground up.

Personality Overview

Charismatic

Assertive

Persuasive

They are charming and can persuade others to support their decisions.  They are not against taking risks and can make tough decisions when required.
 They prefer to ensure that they are in control of the situation.

Topics They Care About

Enterprise AI Adoption
He is interested in why enterprises struggle with AI adoption, highlighting the lack of employee incentives as a key barrier to success, based on a recent MIT study.
AI in Sports
Promoted a panel discussion between The Information and IBM on the significant impact of artificial intelligence on the sports industry, featuring prominent industry leaders.
Gaming Vertical Sales
Was specifically recruited to build and lead the gaming advertising sales vertical at Walmart Connect, leveraging deep expertise to grow relationships and revenue beyond traditional retail marketing teams.

Media Appearances

Blake has no verified media appearances

Work History

12-2024
Director, Brand Partnerships at The Information
1-2024 - 12-2024
Senior Manager - Advertising Sales, Gaming at Walmart Connect
3-2023 - 1-2024
Senior Manager - Advertising Sales, Entertainment at Walmart Connect
9-2021 - 7-2022
Head of Industries at VidMob
1-2019 - 9-2021
Client Partner Manager, West Coast at VidMob

Education

1994 - 1998
Bachelor of Arts from Santa Clara University
1990 - 1994
Education details unavailable from Servite High School

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Director, Brand Partnerships at The Information
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Insights For Selling To Blake

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Keep your pitch focused on the impact but nurture the relationship too
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Blake is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Blake

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Blake move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Blake take some risk or not?

  • If necessary, they will be ready to take risks.

You And Blake

Personality Compatibility


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