Blake Sonnek-Schmelz in

Blake Sonnek-Schmelz

Owner at City Sports
📍 Westfield, New Jersey, United States

Blake Sonnek-Schmelz is the CEO of Soccer Post, the largest chain of soccer specialty stores in the US. With a background in finance from Merrill Lynch and an MBA from The Wharton School, he pivoted to sports retail, previously owning City Sports. He focuses on expanding Soccer Posts national footprint through a community-focused franchise model.

His career transition from finance to sports retail highlights a deep-seated passion for athletics. Blake is dedicated to fostering the soccer community by creating authentic, local retail experiences for players, coaches, and families across the country, emphasizing a connection beyond simple transactions.

He successfully leveraged his high-finance background to acquire and lead two different sports retail businesses.

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Experience
23 Years
Current Role
Owner
Location
Westfield, New Jersey, United States
Personality Overview
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Priorities

Topics Blake cares about

Franchise Growth
He is actively scaling Soccer Post through franchising, focusing on empowering local owners to create community hubs for soccer enthusiasts.
Sports Retail
Possesses extensive experience in the sector, having owned City Sports before acquiring and growing Soccer Post into a national brand.
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Career

Work history

1-2016
Owner
City Sports
3-2010
President
Soccer Post
8-2008 - 3-2010
VP - Senior Investment Strategist
Merrill Lynch Trust Company
8-2000 - 8-2006
AVP
Merrill Lynch
In the press

Media appearances

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Education
2006 - 2008
Education details unavailable
The Wharton School
Education details unavailable
James Madison University
Social presence
in

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