Blake Sutherland

Observer
DISC Type : ic

Director of Product Design at Apptegy

Canada

Overview

Blake is a strategic design leader at Apptegy, specializing in complex problem spaces and platform design. With a background from the University of Ottawa and a UX Certificate, he has a proven track record of establishing product vision at firms like Numerator and Skupos. Colleagues describe him as a thoughtful and passionate leader.

Outside of his professional work, Blake has a strong connection to his roots in graphic design, admiring influential figures like David Carson. He also shows an interest in the evolution of digital media, particularly concerning creator compensation and rights within the music industry.

He hopes to see more expressive, graphic-design-influenced trends emerge in SaaS platform design, moving beyond common minimalism.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Design Leadership
As Head of Product Design, he focuses on defining product vision, design strategy, and fostering career growth and mentorship for his teams.
User-Centric Design
Emphasizes pairing user research with design execution, having previously led initiatives in usability testing, a/b tests, and user interviews at Numerator.
Graphic Design Roots
He has a background in graphic design and follows influential figures like David Carson, expressing a desire to see more artistic expression in SaaS products.

Media Appearances

Blake has no verified media appearances

Work History

7-2024
Director of Product Design at Apptegy
1-2023 - 12-2023
Director of Product Design at Skupos Inc.
1-2022 - 1-2023
Product Design Manager at Cvent
3-2020 - 12-2021
Manager, Product Design at Numerator
11-2018 - 3-2020
Senior UX Designer at Numerator

Education

2002 - 2006
Honours from University of Ottawa
2009 - 2009
Diploma of Education from Shillington Education

More Information

Social Presence :

Prographics :

Exp : 15 Location : Canada Job Level : Mid-senior Designation : Director of Product Design at Apptegy
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Insights For Selling To Blake

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Blake is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Blake

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Blake move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Blake take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Blake

Personality Compatibility


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