Liam Collins

Evaluator
DISC Type : Dsc

Head of Performance Marketing at Instantly.ai

London, England, United Kingdom

Overview

Liam has no verified overview

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Liam has no verified topics they care about

Media Appearances

Liam has no verified media appearances

Work History

9-2025
Head of Performance Marketing at Instantly.ai
9-2025
Founder at RTB2B
9-2025
Founder at ViBe2B
2-2024 - 9-2025
VP Performance Marketing at Cognism
8-2023 - 2-2024
Business Partner Performance & Growth Marketing at IU International University of Applied Sciences

Education

2009 - 2013
Bachelor of Arts (BA) from University of Greenwich
2007 - 2009
A levels from The Howard School Sixth Form

More Information

Social Presence :

Prographics :

Exp : 2 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Performance Marketing at Instantly.ai
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Insights For Selling To Liam

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liam is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Liam

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Liam move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Liam take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Liam

Personality Compatibility


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