Bo Mello

Inspirer
DISC Type : id

Director of Marketing at Roni's Mac Bar

United States

Overview

Bo Mello is a results-oriented, full-stack marketer with a passion for building brands in the non-profit, banking, and hospitality sectors. A graduate of Baylor University with a Google Data Analytics Certificate, he specializes in go-to-market strategies and digital campaigns. People hes worked with describe him as highly collaborative.

Bo has a professional interest in the sports media landscape, following companies like ESPN. He is also passionate about mentorship and the concept of helping others achieve their personal and professional goals, viewing it as a higher form of success.

He co-hosted a podcast that won a Communicators Award of Excellence and co-produced a commercial that received a Silver Telly Award.

Personality Overview

Generous

Decisive

Charming & Persuasive

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Brand Building
His career focus is on building brands and creating fanatics, with director-level experience developing brand strategies for multiple food and hospitality companies.
Hospitality Marketing
Explicitly states a love for the food and hospitality sphere, backed by his leadership roles at Roni's Mac Bar, Common Grounds, and Heritage Creamery.
Email Marketing
Recently highlighted the importance of email deliverability, showing a current interest in the technical aspects of making email campaigns more effective.

Media Appearances

Bo has no verified media appearances

Work History

8-2024 - 8-2025
Director of Marketing at Roni's Mac Bar
11-2023 - 8-2024
Director of Marketing and Brand Development at COMMON GROUNDS
1-2021 - 11-2023
Marketing Specialist at Baylor University - Hankamer School of Business
7-2019 - 11-2020
Bank Officer - Marketing at TFNB Your Bank for Life
5-2018 - 6-2018
Account Manager Intern at HLK

Education

8-2015 - 5-2019
Bachelor of Business Administration - BBA from Baylor University - Hankamer School of Business
2015 - 2019
Bachelor's degree from Baylor University

More Information

Social Presence :

Prographics :

Exp : 6 Location : United States Job Level : N/A Designation : Director of Marketing at Roni's Mac Bar
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Insights For Selling To Bo

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bo is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Bo

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Bo move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Bo take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Bo

Personality Compatibility


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