Bob Alban

Questioner
DISC Type : c

Marketing Director at Berkshire Hathaway HomeServices Premier Properties - TX

Houston, Texas, United States

Overview

Bob has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Bob has no verified topics they care about

Media Appearances

Bob has no verified media appearances

Work History

1-2023
Marketing Director at Berkshire Hathaway HomeServices Premier Properties - TX
9-2022 - 10-2022
Marketing Strategist and Consultant at BA Marketing Consultants
10-2004 - 1-2023
VP of Marketing and Communications at Coldwell Banker United, REALTORS
1-2001 - 3-2003
Graphics Manager at Camden Property Trust
1-1980 - 1-2001
Creative Director at Alban Group

Education

1976 - 1980
BS in Advertising/Minor in Communication Design from University of Tennessee, Knoxville

More Information

Social Presence :

Prographics :

Exp : 44 Location : Houston, Texas, United States Job Level : Mid-senior Designation : Marketing Director at Berkshire Hathaway HomeServices Premier Properties - TX
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Insights For Selling To Bob

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bob is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Bob

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bob move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Bob take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Bob

Personality Compatibility


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