Bob Cerasoli

Energizer
DISC Type : I

Co-Founder and Owner at CSB Impact Marketing & Media Management

San Diego, California, United States

Overview

Bob has no verified overview

Personality Overview

Believer

Full Of Energy

Relationship Oriented

They are people oriented, friendly and like creating new connections.  They excel at seeing the bigger picture, and the long-term impact of their decisions. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Bob has no verified topics they care about

Media Appearances

Bob has no verified media appearances

Work History

1-2003
Co-Founder and Owner at CSB Impact Marketing & Media Management
1998 - 2002
President and Co-Founder at Verance Corporation
1993 - 1995
CEO and Chairman at Franklin Storza
1978 - 1993
Chairman and CEO at Franklin& Associates
4-1972 - 4-1975
Manager Product Marketing at Southland Corporation/7-Eleven Stores

Education

Bachelor’s Degree from San Diego State University

More Information

Social Presence :

Prographics :

Exp : 52 Location : San Diego, California, United States Job Level : Leadership Designation : Co-Founder and Owner at CSB Impact Marketing & Media Management
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Insights For Selling To Bob

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bob is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Bob

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Bob move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Bob take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Bob

Personality Compatibility


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