Bob Creighton

Energizer
DISC Type : I

Chief Financial Officer at American Equipment Holdings

Los Angeles Metropolitan Area, United States

Overview

Bob is a forward-thinking CFO with over 25 years of experience driving operating performance and expansion strategies for private equity-owned companies. He has a proven track record of partnering with sales and operations to grow revenue and reduce expenses. Bob holds an MBA from the USC Marshall School of Business.

Based on his interests, Bob appears to have a strong appreciation for The Walt Disney Company and the experiences offered at the Disneyland Resort. This suggests an interest in brand loyalty, entertainment, and large-scale operational management outside of his direct industry.

Under his financial leadership, American Equipment has grown by over 600% in the last two years.

Personality Overview

Full Of Energy

Imaginative

Enthusiastic

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are people oriented, friendly and like creating new connections.

Topics They Care About

PE-Backed Growth
His career includes multiple leadership roles at private equity-owned companies, focusing on strategy, financial results, and communications with sponsors.
Operational Finance
He has consistently focused on improving operating margins, developing KPIs, and reducing back-office expenses to enhance productivity and financial health.
FP&A Strategy
His background includes several VP of Financial Planning & Analysis roles where he built and supervised large teams responsible for corporate and operational finance.

Media Appearances

Bob has no verified media appearances

Work History

4-2022
Chief Financial Officer at American Equipment Holdings
9-2021 - 3-2022
VP, FP&A at Interior Logic Group, Inc.
3-2020 - 9-2021
VP, FP&A at CoolSys - Refrigeration and HVAC Systems
8-2014 - 3-2020
Vice President, Strategic Planning and FP&A at WASH Multifamily Laundry Systems
8-2013 - 2014
Director, Deal Approval and Pricing at WASH Multifamily Laundry Systems

Education

2000 - 2002
MBA from USC Marshall School of Business
1991 - 1995
BA from Pepperdine University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Chief Financial Officer at American Equipment Holdings
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Insights For Selling To Bob

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bob is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Bob

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Bob move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Bob take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Bob

Personality Compatibility


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