Bobi Shields-Farrelly

Commander
DISC Type : D

SVP, Operations Director, Head of Payments Operations at PNC

Cedar Rapids, Iowa, United States

Overview

Bobi Shields-Farrelly is the Senior Vice President and Head of Payments Operations at PNC, leading a 24x7x365 enterprise group that manages global electronic payments. People who have worked with her describe her as a pragmatic, thorough, and exceptionally clear-thinking leader. She earned her B. A. from DePaul University.



Bobi is an active participant and speaker in the payments community, including an upcoming panel discussion at the Women in Payments USA 2026 Symposium.

Personality Overview

Impact-Driven

Risk-Taker

Very Quick

More than the product, they care about the impact of the product.  They take a lot of pride in personal achievements. They are not always relationship oriented.

Topics They Care About

Payments Operations
Leads the enterprise back-office group supporting global wire transfers, Real Time Payments, and ACH, focusing on operational resiliency and continuous change management.
Payments Transformation
Has held multiple senior roles focused on transforming PNC's core payment goals, from product ownership to strategic planning.
Agile Methodologies
Is a CSPO certified Agile Product Owner who has previously led multiple agile crews to deliver iterative payment solutions.

Media Appearances

Bobi has no verified media appearances

Work History

2-2024
SVP, Operations Director, Head of Payments Operations at PNC
6-2019 - 2-2024
SVP, Operations Group Senior Manager at PNC
9-2018 - 6-2019
Senior Vice President, Strategy & Planning- Payments Transformation at PNC
3-2016 - 9-2018
Senior Vice President, Product Owner III at PNC
6-2015 - 3-2016
Vice President, Senior Wire Transfer Product Manager at PNC

Education

1994 - 1997
B.A. from DePaul University
1988 - 1992
Education details unavailable from York High School

More Information

Social Presence :

Prographics :

Exp : 25 Location : Cedar Rapids, Iowa, United States Job Level : Leadership Designation : SVP, Operations Director, Head of Payments Operations at PNC
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Insights For Selling To Bobi

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates

DONT's

  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bobi is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Bobi

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Bobi move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Bobi take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Bobi

Personality Compatibility


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