Bonnie Sparkman

Commander
DISC Type : D

US ABM/ABX Leader at Fortinet

New York City Metropolitan Area, United States

Overview

Bonnie Sparkman is a strategic B2B marketing executive specializing in Account-Based Marketing (ABM) to drive major revenue growth. At Fortinet, she transformed sales and marketing performance, delivering 10x pipeline impact. Colleagues describe her as a strong, independent, and natural leader. She holds an MBA from Rutgers Business School.

Outside of work, Bonnie is a mother who enjoys holiday traditions like cookie decorating with her daughters. She is actively involved in community initiatives, such as advocating for womens health awareness through organizations like the National Charity League.

She believes in the power of encouragement, noting that the word itself contains the word "courage. "

Personality Overview

Strong-Willed

Candid & Clear

Risk-Taker

They like to stay in control of the negotiation or defining of the terms.  They respond better to strong and respectful interactions. They put a lot of effort into ensuring personal success.

Topics They Care About

ABM Strategy
She pioneered the US ABM strategy at Fortinet, designing scalable frameworks and playbooks that significantly increased pipeline velocity, deal size, and new account acquisition.
Sales & Marketing Alignment
A core part of her strategy involves integrating sales and marketing teams around shared goals and outcomes to effectively engage high-value enterprise accounts.
Women in Tech
She actively participates in roundtables that create space to share experiences and challenge assumptions for women in the technology industry.

Media Appearances

Bonnie has no verified media appearances

Work History

2-2021
US ABM/ABX Leader at Fortinet
12-2017 - 1-2021
NE Field Marketing Leader at Fortinet
8-2023
Founding Member at Exec.
10-2011
Co-Founder and Owner at BDS Services LLC
1-2017 - 12-2017
Principal, Marketing Leader for Mercer PeoplePro and Mercer Match at Mercer

Education

Master of Business Administration - MBA from Rutgers Business School
BS from New Jersey Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 30 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : US ABM/ABX Leader at Fortinet
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Insights For Selling To Bonnie

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bonnie is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Bonnie

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Bonnie move?

  • If convinced, they can reach decisions quite fast.
  • Can Bonnie take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Bonnie

Personality Compatibility


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