Bonnie Sparkman in

Bonnie Sparkman

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US ABM/ABX Leader at Fortinet
📍 New York City Metropolitan Area, United States

Bonnie Sparkman is a strategic B2B marketing executive specializing in Account-Based Marketing (ABM) to drive major revenue growth. At Fortinet, she transformed sales and marketing performance, delivering 10x pipeline impact. Colleagues describe her as a strong, independent, and natural leader. She holds an MBA from Rutgers Business School.

Outside of work, Bonnie is a mother who enjoys holiday traditions like cookie decorating with her daughters. She is actively involved in community initiatives, such as advocating for womens health awareness through organizations like the National Charity League.

She believes in the power of encouragement, noting that the word itself contains the word "courage. "

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Experience
30 Years
Current Role
US ABM/ABX Leader
Job Level
Senior
Location
New York City Metropolitan Area, United States
Personality Overview

How Bonnie shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Bonnie cares about

ABM Strategy
She pioneered the US ABM strategy at Fortinet, designing scalable frameworks and playbooks that significantly increased pipeline velocity, deal size, and new account acquisition.
Sales & Marketing Alignment
A core part of her strategy involves integrating sales and marketing teams around shared goals and outcomes to effectively engage high-value enterprise accounts.
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Career

Work history

2-2021
US ABM/ABX Leader
Fortinet
12-2017 - 1-2021
NE Field Marketing Leader
Fortinet
8-2023
Founding Member
Exec.
10-2011
Co-Founder and Owner
BDS Services LLC
1-2017 - 12-2017
Principal, Marketing Leader for Mercer PeoplePro and Mercer Match
Mercer
In the press

Media appearances

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Education
Master of Business Administration - MBA
Rutgers Business School
BS
New Jersey Institute of Technology
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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