Boris Stoyanov in

Boris Stoyanov

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GTM Engineer at Tell Sell Excel
📍 Amsterdam, North Holland, Netherlands

Boris is a B2B Sales and Go-to-Market (GTM) expert specializing in growing B2B startups and SMEs through proven sales and marketing systems. He has a strong background in generating sales pipelines, securing millions in qualified revenue, and is currently pursuing a degree in International Business Administration at Vrije Universiteit Amsterdam.

With a passion for health & fitness, communication, psychology, and AI, Boris has an international perspective from living and studying in more than three countries. He enjoys applying psychological principles to his professional communication and business development strategies.

Unique fact: Boris is conducting scientific research on consumer reactions to brands that disclose their use of AI in advertising for a paper titled “Unmasking The Machine in Harmony.

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Experience
4 Years
Current Role
GTM Engineer
Job Level
Junior
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Priorities

Topics Boris cares about

B2B Growth Systems
Specializes in helping B2B startups and SMEs grow by implementing proven marketing and sales systems to generate pipeline and revenue.
Cold Email Strategy
Builds and deploys cold email infrastructures for B2B companies, focusing on deliverability, copywriting, and generating meetings with qualified prospects.
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Career

Work history

1-2025
GTM Engineer
Tell Sell Excel
2-2024 - 10-2024
Sales Development Representative
The TE Group
4-2023 - 10-2024
GTM Engineer
Hypergen - B2B Cold-Email Agency
9-2022 - 1-2024
Business Development Representative
Bottom Line Concepts, LLC
6-2022 - 8-2022
Customer Support Manager
TikTok
In the press

Media appearances

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Education
9-2020 - 7-2025
International Business Administration
Vrije Universiteit Amsterdam (VU Amsterdam)
10-2022 - 2-2023
Exchange Semester
Humboldt-Universität zu Berlin
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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