Boris Stoyanov

Commander
DISC Type : D

GTM Engineer at Tell Sell Excel

Amsterdam, North Holland, Netherlands

Overview

Boris is a B2B Sales and Go-to-Market (GTM) expert specializing in growing B2B startups and SMEs through proven sales and marketing systems. He has a strong background in generating sales pipelines, securing millions in qualified revenue, and is currently pursuing a degree in International Business Administration at Vrije Universiteit Amsterdam.

With a passion for health & fitness, communication, psychology, and AI, Boris has an international perspective from living and studying in more than three countries. He enjoys applying psychological principles to his professional communication and business development strategies.

Unique fact: Boris is conducting scientific research on consumer reactions to brands that disclose their use of AI in advertising for a paper titled “Unmasking The Machine in Harmony. ”

Personality Overview

Risk-Taker

Decisive

Impact-Driven

They are very proud of what they do.  They like to act fast and expect others to do the same. More than the product, they care about the effectiveness of the product.

Topics They Care About

B2B Growth Systems
Specializes in helping B2B startups and SMEs grow by implementing proven marketing and sales systems to generate pipeline and revenue.
Cold Email Strategy
Builds and deploys cold email infrastructures for B2B companies, focusing on deliverability, copywriting, and generating meetings with qualified prospects.
Go-to-Market Strategy
As a GTM Engineer, he advises founders and stakeholders on go-to-market strategy, operational efficiency, and increasing international market reach.

Media Appearances

Boris has no verified media appearances

Work History

1-2025
GTM Engineer at Tell Sell Excel
2-2024 - 10-2024
Sales Development Representative at The TE Group
4-2023 - 10-2024
GTM Engineer at Hypergen - B2B Cold-Email Agency
9-2022 - 1-2024
Business Development Representative at Bottom Line Concepts, LLC
6-2022 - 8-2022
Customer Support Manager at TikTok

Education

9-2020 - 7-2025
International Business Administration from Vrije Universiteit Amsterdam (VU Amsterdam)
10-2022 - 2-2023
Exchange Semester from Humboldt-Universität zu Berlin

More Information

Social Presence :

Prographics :

Exp : 4 Location : Amsterdam, North Holland, Netherlands Job Level : Junior Designation : GTM Engineer at Tell Sell Excel
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Insights For Selling To Boris

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Boris is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Boris

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Boris move?

  • They can take decisions very fast if you manage to convince them.
  • Can Boris take some risk or not?

  • The risks don’t matter much to them.

You And Boris

Personality Compatibility


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