Brad Call

Observer
DISC Type : ic

Vice President at Fusion CX

Salt Lake City Metropolitan Area, United States

Overview

Brad Call serves as Vice President at Fusion CX, where he leads the Retail and BFSI business units. He has deep expertise in sales, contact centers, and lead generation, with a history of creating processes that drive consistent client growth. He attended Utah Valley University for Business.

Outside of his primary role, Brad has been recognized for his business acumen, having been named an Eccles Scholar, an award for future leaders in the global business community. He is a Utah native and likely maintains strong ties to the local business and university communities.

He was instrumental in helping his previous company, Boomsourcing, scale its global team from just 25 to over 1200 employees.

Personality Overview

Value Driven

Curious

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Contact Center Strategy
He is a strong advocate for outsourcing, stating that building a contact center in-house is like “performing surgery on yourself while blindfolded. ”
Lead Generation
His professional profile highlights a passion for all aspects of lead generation and growth hacking to fuel business expansion for clients.
Operational Scaling
Demonstrated a clear focus on operational efficiency and growth by helping a previous company expand its global workforce by over 4, 000%.

Media Appearances

Brad has no verified media appearances

Work History

5-2022
Vice President at Fusion CX
3-2019
VP of Operations at Boomsourcing
3-2018 - 2-2019
Director, Client Success at Digital Media Solutions Group
3-2015 - 3-2018
Sr. Account Manager at Digital Media Solutions Group
8-2013 - 3-2015
Sr. Strategic Account Manager at 1on1 Marketing

Education

2009 - 2012
Business from Utah Valley University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Salt Lake City Metropolitan Area, United States Job Level : Senior Designation : Vice President at Fusion CX
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Brad

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They like to analyze well and then make their decisions.
  • Can Brad take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Brad

Personality Compatibility


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