Sruly Markowitz

Questioner
DISC Type : c

CEO at Paytram

New York City Metropolitan Area, United States

Overview

Sruly Markowitz is the President of Fast Track Digital, a Salesforce consultancy he founded to provide business-focused solutions rather than just code. He is also the CEO of Paytram, a native Salesforce payment infrastructure company. Colleagues and clients describe him as professional, creative, and responsible.

He has a deep interest in the entire business technology ecosystem, from accounting and billing to payment processing and merchant services. Sruly is passionate about leveraging technology to solve real-world operational challenges for both for-profit and non-profit organizations.

He has built two distinct commercial products on the Salesforce platform: Paytram for payments and Caretram for ABA therapy agencies.

Personality Overview

Cautious & Analytical

Value Seeker

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Salesforce ROI
Focuses on building Salesforce solutions that solve actual business problems and deliver a clear return on investment, not just technically correct code.
Business Automation
Passionate about helping organizations automate tedious tasks, streamline messy processes, and eliminate manual data entry to improve overall efficiency.
ISV and SI Balance
As both a System Integrator (SI) with Fast Track Digital and an Independent Software Vendor (ISV) with Paytram, he navigates the challenges and strategies of dual roles in the Salesforce ecosystem.

Media Appearances

Sruly has no verified media appearances

Work History

7-2024
CEO at Paytram
1-2019
President at Fast Track Digital
1-2018 - 12-2018
Senior Business Systems Analyst at Veritiv Visual
1-2017 - 12-2017
Director of IT - Clifton at Veritiv Visual
7-2013 - 12-2016
Innovation Manager at Register Display

Education

Sruly has no verified education history

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : CEO at Paytram
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Insights For Selling To Sruly

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sruly is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sruly

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sruly move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sruly take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sruly

Personality Compatibility


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