Brad Goodenough

Questioner
DISC Type : c

Board Member at Ohio Broadband Expansion Program Authority

United States

Overview

Brad has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Brad has no verified topics they care about

Media Appearances

Brad has no verified media appearances

Work History

11-2021
Board Member at Ohio Broadband Expansion Program Authority
8-2015
Founder and COO/CFO at DIGIT3
8-2008 - 12-2016
Business Owner at NETillect
4-1999 - 1-2015
Chief Information Officer and Chief Technology Officer at Necco.org
7-1996 - 4-1999
Product Manager; Network Specialist, Account Manager at Systemax

Education

1986 - 1994
BA from The Ohio State University
2000 - 2003
MBA from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 29 Location : United States Job Level : Leadership Designation : Board Member at Ohio Broadband Expansion Program Authority
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Brad

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Brad take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Brad

Personality Compatibility


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