Brad Harmon, MBA

Judge
DISC Type : Dc

Industry Sales Executive - Communications, Media, & Entertainment at Oracle

Charlotte Metro, United States

Overview

Brad is a results-oriented Industry Sales Executive at Oracle, specializing in the Communications, Media, & Entertainment sector. He leverages his Executive MBA and a value-based, consultative approach to help clients maximize their technology investments, consistently exceeding sales quotas and earning multiple MVP awards.

Outside of his professional life, Brad is a family-oriented individual whose personal motivations have been significantly shaped by his family. He values building strong relationships and enjoys connecting with customers on a personal level, such as over holiday dinners.

He has an impressive track record, achieving 303% of his sales quota in fiscal year 2021 at Oracle.

Personality Overview

Fast But Wary

Objective Thinker

Features Driven

They do not care very much about building rapport or relationships.  They put a lot of effort into ensuring personal success. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Customer Success
His personal introduction and multiple recommendations highlight his dedication to doing "whatever it takes to help a customer succeed" and focus on delivering value.
Cloud ERP
He actively promotes Oracle's leadership in Cloud ERP solutions, as highlighted in his shared posts, and has extensive experience selling Oracle's application portfolio.
Embedded AI
He shows a keen interest in the competitive advantage of AI, specifically sharing content about Oracle's "best-in-class embedded AI strategy" within its products.

Media Appearances

Oracle Sales Rep of the Year - Brad Harmon. Featured in Apple Podcasts

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Episode 144: Oracle Sales Rep of the Year – Brad Harmon (Stop Selling, Start Listening). Featured in Top1.fm

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Work History

12-2022
Industry Sales Executive - Communications, Media, & Entertainment at Oracle
8-2021 - 12-2022
Strategic Account Executive at Celonis
12-2014 - 8-2021
Application Sales Manager at Oracle
4-2013 - 12-2014
Sr. Application Sales Representative - ERP/PLM at Oracle
6-2011 - 4-2013
Sr. Business Development Representative at Infor

Education

2007 - 2011
BA from Carthage College
3-2021 - 5-2022
Executive MBA from Quantic School of Business and Technology

More Information

Social Presence :

Prographics :

Exp : 14 Location : Charlotte Metro, United States Job Level : N/A Designation : Industry Sales Executive - Communications, Media, & Entertainment at Oracle
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Brad

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • If convinced, they can reach decisions quite fast.
  • Can Brad take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Brad

Personality Compatibility


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