Brad Nichols

Observer
DISC Type : ci

Marketing Manager at State Farm Insurance

Charlotte, North Carolina, United States

Overview

Brad has no verified overview

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Brad has no verified topics they care about

Media Appearances

Brad has no verified media appearances

Work History

9-2020
Marketing Manager at State Farm Insurance
6-2013 - 9-2020
Marketing Analyst at State Farm
4-2012 - 6-2013
Lead Business Analyst at State Farm
8-2007 - 4-2012
Zone Agency Staff Assistant at State Farm

Education

2014 - 2016
Master of Business Administration (MBA) from Miami University
1997 - 2001
Bachelor of Science from Miami University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Charlotte, North Carolina, United States Job Level : Middle Designation : Marketing Manager at State Farm Insurance
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Brad

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Brad take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Brad

Personality Compatibility


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