Brad Pinard

Inquirer
DISC Type : cd

Social Media Manager at Allianz UK

Sidcup, England, United Kingdom

Overview

Brad is a Social Media Manager at Allianz UK, leveraging an extensive background from high-profile brands like IG, Sky Sports, and Ascot Racecourse. His expertise lies in leading social media content and execution, complemented by certifications in Generative AI and Large Language Models, and experience introducing AI into brand strategies.

His career is rooted in sports, having started as a digital sports reporter covering elite football, boxing, and cricket. This passion for sports media is evident from his time at major sporting organizations and his teams win at the Football Content Awards, reflecting a deep personal and professional interest.

Interesting fact: His team was a winner at the prestigious Football Content Awards.

Personality Overview

Upfront

Hard To Convince

Judgemental

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Social Media Strategy
Manages social media for Allianz UK and previously led content and execution for major brands like IG, Sky Sports, and Ascot Racecourse.
Generative AI in Media
Holds certifications in Generative AI and LLMs and has experience introducing the use of AI into brand strategy from his time at IG.
Sports Content Creation
His career includes prominent roles at Sky Sports and Ascot Racecourse, and his team won a Football Content Award.

Media Appearances

Brad has no verified media appearances

Work History

2-2025
Social Media Manager at Allianz UK
4-2022 - 2-2025
Social Media Editor at IG
6-2018 - 4-2022
Social Media Editor / Senior Social Media Editor at Sky
4-2016 - 5-2018
Deputy Digital Editor at Ascot Racecourse
5-2014 - 3-2016
Digital Sports Reporter at Archant

Education

2012 - 2013
NCTJ from News Associates
12 GCSE from Bexley Grammar School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Sidcup, England, United Kingdom Job Level : Middle Designation : Social Media Manager at Allianz UK
URL has been copied!

Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Brad

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • Their decision making speed is somewhere in the middle.
  • Can Brad take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Brad

Personality Compatibility


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