Brad R.

Questioner
DISC Type : c

Digital Experience & SEO at Invesco US

London Area, United Kingdom

Overview

Brad is a digital experience professional at Invesco with deep expertise in SEO and SEA, previously leading search strategies at UBS. Educated at Saïd Business School, University of Oxford, he is described by colleagues as a conscientious, creative, and enthusiastic strategist.

Outside of his corporate roles, Brad has a keen interest in cryptocurrency, having previously worked as a marketer and investor for Verge Currency. This points to a passion for emerging digital technologies and decentralized finance that complements his work in the traditional finance sector.

He is a recipient of The Drum Award for B2B Digital Content and Advertising.

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

SEO & SEA Strategy
His career is built on leading SEO/SEA at major firms like Invesco and UBS. He recently earned an Advanced Technical SEO certification to stay current.
Digital Experience
His current role is focused on enhancing the digital experience for Invesco's clients, indicating a focus on user-centric design and engagement in the financial industry.
B2B Marketing
He is a proven expert in this area, having won The Drum Award for B2B Digital Content and Advertising, showcasing his ability to create impactful campaigns.

Media Appearances

Brad has no verified media appearances

Work History

8-2024
Digital Experience & SEO at Invesco US
4-2020 - 8-2024
Head of SEO & SEA at UBS
7-2018 - 4-2020
SEO Lead at Critical Mass
10-2016 - 7-2018
SEO Strategy at Visualsoft Ltd
6-2017 - 12-2017
Marketer & Investor at Verge Currency

Education

Digital Marketing Strategy from Saïd Business School, University of Oxford
Digital Marketing from University of California, Davis

More Information

Social Presence :

Prographics :

Exp : 8 Location : London Area, United Kingdom Job Level : N/A Designation : Digital Experience & SEO at Invesco US
URL has been copied!

Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Brad

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Brad take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Brad

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.