Brad Schnitzer

Enigma
DISC Type : icd

Managing Director at Techstars

Greater Chicago Area, United States

Overview

Brad Schnitzer is the Managing Director for the Northwestern Medicine & Techstars Healthcare Accelerator and an Investment Director for Techstars North America. A graduate of Butler University, he is deeply committed to democratizing opportunity for founders and has made over 100 investments. He also founded Chicago Startup Week and is a Limited Partner at LongJump.

Outside of his primary roles, Brad is a passionate community builder who has started initiatives like 77Coffees to foster connections. He is also a baseball enthusiast, having coached youth baseball and shown support for the Chicago Cubs. He is involved with non-profits, including work with the Miracle League to help children with disabilities play baseball.

He is a fan of the Chicago Cubs and once received an old email from his college baseball coach asking to return a pair of pants.

Personality Overview

Friendly Yet Blunt

Fast Follower

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Healthcare Innovation
He leads the Northwestern Medicine & Techstars accelerator, focusing on early-stage startups that can improve patient outcomes and advance quality care.
Founder Mentorship
His core philosophy involves giving back and supporting others, believing that community and mentorship are invaluable for success.
Chicago Tech Scene
As the founder of Chicago Startup Week and an investor with LongJump, he is deeply invested in elevating overlooked founders in the Chicagoland area.

Media Appearances

Brad Schnitzer - Techstars. Featured in Techstars Blog

See Now

Work History

7-2024
Managing Director at Techstars
3-2024
Investment Director, North America at Techstars
1-2023 - 3-2024
Investment Principal at Techstars
3-2021
Limited Partner at LongJump
1-2020
Tech Equity Working Group Member (TEWG) at GET Cities at GET Cities

Education

Education details unavailable from The University of Chicago Booth School of Business
Bachelor of Science (B.S.) from Butler University - Lacy School of Business

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Managing Director at Techstars
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Brad

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Brad take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Brad

Personality Compatibility


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