Yuliia Shvetsova in

Yuliia Shvetsova

Visionary · DISC type Ds
Startup Mentor at Techstars
📍 Lisbon, Lisbon, Portugal

Yuliia Shvetsova is an AI-native Fractional CMO specializing in Go-to-Market strategies for B2B SaaS and tech companies. With over eight years of experience and having led over 50 projects, she focuses on transforming scattered marketing efforts into a cohesive revenue engine. She holds a Master of Arts from Alma Mater Studiorum – Università di Bologna.

Yuliia is also a startup mentor at Techstars and Unicorn Factory Lisboa, where she supports early-stage teams with their go-to-market challenges. She co-founded O-CMO, a B2B marketing consultancy, to productize her GTM methodology.

Unique fact: Yuliia advocates for using AI as a thought partner to augment marketing teams, not to replace them, focusing on AI-enabled workflows to enhance efficiency.

Read the full overview →
Experience
9 Years
Current Role
Startup Mentor
Job Level
Leadership
Location
Lisbon, Lisbon, Portugal
Personality Overview

How Yuliia shows up

Early Adopter
Fast But Thoughtful
Direct & Assertive

They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Priorities

Topics Yuliia cares about

Go-to-Market Strategy
Her core expertise is helping B2B tech companies establish clear positioning, messaging, and market entry strategies to build a revenue pipeline.
Fractional Leadership
She is a vocal advocate for the fractional executive model, defining its value as providing strategic ownership and accountability without the full-time cost.
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Career

Work history

3-2026
Startup Mentor
Techstars
3-2026
Startup Mentor
Unicorn Factory Lisboa
3-2026
Fractional CMO | GTM Strategist | Marketing advisor
Self-employed
8-2023 - 3-2026
Co-Founder & CMO
O-CMO - B2B Marketing Consultancy
5-2022 - 8-2023
Head of Content
Elogic Commerce
In the press

Media appearances

2024 Techstars All‑Star Mentors Announced. Featured in Techstars Blog
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Meet the 2025 Techstars All‑Star Mentors. Featured in Techstars Blog
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Education
10-2018 - 10-2020
Master of Arts - MA
Alma Mater Studiorum – Università di Bologna
9-2019 - 7-2020
Master of Arts - MA
University of Valencia
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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