Yuliia Shvetsova

Visionary
DISC Type : Ds

Startup Mentor at Techstars

Lisbon, Lisbon, Portugal

Overview

Yuliia Shvetsova is an AI-native Fractional CMO specializing in Go-to-Market strategies for B2B SaaS and tech companies. With over eight years of experience and having led over 50 projects, she focuses on transforming scattered marketing efforts into a cohesive revenue engine. She holds a Master of Arts from Alma Mater Studiorum – Università di Bologna.

Yuliia is also a startup mentor at Techstars and Unicorn Factory Lisboa, where she supports early-stage teams with their go-to-market challenges. She co-founded O-CMO, a B2B marketing consultancy, to productize her GTM methodology.

Unique fact: Yuliia advocates for using AI as a thought partner to augment marketing teams, not to replace them, focusing on AI-enabled workflows to enhance efficiency.

Personality Overview

Early Adopter

Fast But Thoughtful

Direct & Assertive

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Go-to-Market Strategy
Her core expertise is helping B2B tech companies establish clear positioning, messaging, and market entry strategies to build a revenue pipeline.
Fractional Leadership
She is a vocal advocate for the fractional executive model, defining its value as providing strategic ownership and accountability without the full-time cost.
AI-assisted Workflows
She focuses on using AI as a tool to think with, not to write for her, and helps teams implement AI-enabled content flows for greater efficiency.

Media Appearances

2024 Techstars All‑Star Mentors Announced. Featured in Techstars Blog

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Meet the 2025 Techstars All‑Star Mentors. Featured in Techstars Blog

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How to Build a Mentor Network Without Killing the Magic. Featured in Techstars Blog (POV)

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Work History

3-2026
Startup Mentor at Techstars
3-2026
Startup Mentor at Unicorn Factory Lisboa
3-2026
Fractional CMO | GTM Strategist | Marketing advisor at Self-employed
8-2023 - 3-2026
Co-Founder & CMO at O-CMO - B2B Marketing Consultancy
5-2022 - 8-2023
Head of Content at Elogic Commerce

Education

10-2018 - 10-2020
Master of Arts - MA from Alma Mater Studiorum – Università di Bologna
9-2019 - 7-2020
Master of Arts - MA from University of Valencia

More Information

Social Presence :

Prographics :

Exp : 9 Location : Lisbon, Lisbon, Portugal Job Level : Leadership Designation : Startup Mentor at Techstars
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Insights For Selling To Yuliia

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yuliia is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Yuliia

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Yuliia move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Yuliia take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Yuliia

Personality Compatibility


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