Yuliia Shvetsova is an AI-native Fractional CMO specializing in Go-to-Market strategies for B2B SaaS and tech companies. With over eight years of experience and having led over 50 projects, she focuses on transforming scattered marketing efforts into a cohesive revenue engine. She holds a Master of Arts from Alma Mater Studiorum – Università di Bologna.
Yuliia is also a startup mentor at Techstars and Unicorn Factory Lisboa, where she supports early-stage teams with their go-to-market challenges. She co-founded O-CMO, a B2B marketing consultancy, to productize her GTM methodology.
Unique fact: Yuliia advocates for using AI as a thought partner to augment marketing teams, not to replace them, focusing on AI-enabled workflows to enhance efficiency.
Read the full overview →They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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