Yuliia Shvetsova in

Yuliia Shvetsova

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Startup Mentor at Techstars
📍 Lisbon, Lisbon, Portugal

Yuliia Shvetsova is an AI-native Fractional CMO specializing in Go-to-Market strategies for B2B SaaS and tech companies. With over eight years of experience and having led over 50 projects, she focuses on transforming scattered marketing efforts into a cohesive revenue engine. She holds a Master of Arts from Alma Mater Studiorum – Università di Bologna.

Yuliia is also a startup mentor at Techstars and Unicorn Factory Lisboa, where she supports early-stage teams with their go-to-market challenges. She co-founded O-CMO, a B2B marketing consultancy, to productize her GTM methodology.

Unique fact: Yuliia advocates for using AI as a thought partner to augment marketing teams, not to replace them, focusing on AI-enabled workflows to enhance efficiency.

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Experience
9 Years
Current Role
Startup Mentor
Job Level
Leadership
Location
Lisbon, Lisbon, Portugal
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Yuliia cares about

Go-to-Market Strategy
Her core expertise is helping B2B tech companies establish clear positioning, messaging, and market entry strategies to build a revenue pipeline.
Fractional Leadership
She is a vocal advocate for the fractional executive model, defining its value as providing strategic ownership and accountability without the full-time cost.
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Career

Work history

3-2026
Startup Mentor
Techstars
3-2026
Startup Mentor
Unicorn Factory Lisboa
3-2026
Fractional CMO | GTM Strategist | Marketing advisor
Self-employed
8-2023 - 3-2026
Co-Founder & CMO
O-CMO - B2B Marketing Consultancy
5-2022 - 8-2023
Head of Content
Elogic Commerce
In the press

Media appearances

2024 Techstars All‑Star Mentors Announced. Featured in Techstars Blog
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Meet the 2025 Techstars All‑Star Mentors. Featured in Techstars Blog
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Education
10-2018 - 10-2020
Master of Arts - MA
Alma Mater Studiorum – Università di Bologna
9-2019 - 7-2020
Master of Arts - MA
University of Valencia
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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