Yuliia Shvetsova is an AI-native Fractional CMO specializing in Go-to-Market strategies for B2B SaaS and tech companies. With over eight years of experience and having led over 50 projects, she focuses on transforming scattered marketing efforts into a cohesive revenue engine. She holds a Master of Arts from Alma Mater Studiorum – Università di Bologna.
Yuliia is also a startup mentor at Techstars and Unicorn Factory Lisboa, where she supports early-stage teams with their go-to-market challenges. She co-founded O-CMO, a B2B marketing consultancy, to productize her GTM methodology.
Unique fact: Yuliia advocates for using AI as a thought partner to augment marketing teams, not to replace them, focusing on AI-enabled workflows to enhance efficiency.
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