Brad Smith

Collaborator
DISC Type : is

Vice President, Photography at WWE

New York, New York, United States

Overview

Brad is the Vice President of Photography at WWE, leveraging over 35 years of experience in visual storytelling from prior leadership roles at Sports Illustrated and The New York Times. A University of Florida B. F. A. graduate, his extensive career also includes serving as an Assistant Director of Photography for the White House. People who have worked with him describe him as intelligent and knowledgeable.

Outside of work, Brad is dedicated to fostering the next generation of talent, serving as a faculty member for multiple photography workshops. He is passionate about using photography for social good, holding advisory and creative board positions at non-profits like Photo Start and NYC Salt, which empower youth through photography.

Unique fact: Early in his career, Brad served as an Associate Director of Photography for the White House during the Clinton administration.

Personality Overview

Good Listener

Appreciative

Fair-minded

They are more likely to go for proven solutions.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them.

Topics They Care About

Visual Storytelling
Central to his 35-year career, he emphasizes capturing the spectacle of sports entertainment and documenting moments for now and forever.
Mentoring Photographers
He is a long-time faculty member at Summit Workshops and serves on the board of the Eddie Adams Workshop, showing a deep commitment to educating other photographers.
Photography for Good
He is on the advisory board for Photo Start, a non-profit using photography to change the lives of impoverished youth, a cause he feels humbled and honored to support.

Media Appearances

Still Photography & the WWE, with Brad Smith & Rich Freeda. Featured in Apple Podcasts

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Beyond the Image Podcast: WWE VP of Photography Brad Smith. Featured in Libsyn (Beyond the Image)

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Still Photography & the WWE, with Brad Smith & Rich Freeda (B&H Photo Video Podcast). Featured in B&H Photo Video

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Work History

3-2017
Vice President, Photography at WWE
2-2016
Founder/Director at Brad Smith Creative
1-2015
Member Of The Board Of Advisors at Photo Start
3-2013 - 1-2016
Director of Photography at Sports Illustrated
1-2010 - 12-2020
Creative Board at NYC SALT

Education

1977 - 1981
Bachelor of Fine Arts (B.F.A.) program from University of Florida
1973 - 1977
1977 from Orange Park High School

More Information

Social Presence :

Prographics :

Exp : 37 Location : New York, New York, United States Job Level : Senior Designation : Vice President, Photography at WWE
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • When asking them questions, sound relatable and informal
  • Summarize the key points at the end of the conversation
  • Take time to make them feel comfortable before getting to the main pitch

DONT's

  • Don’t give the impression of being unproven or risky
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Brad

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Brad take some risk or not?

  • It is unlikely that they will take many risks.

You And Brad

Personality Compatibility


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