Brad Underwood

Questioner
DISC Type : c

Chief Financial Officer at Omaha Public Power District

United States

Overview

Brad has no verified overview

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Brad has no verified topics they care about

Media Appearances

Brad has no verified media appearances

Work History

3-2025
Chief Financial Officer at Omaha Public Power District
5-2022 - 3-2025
Vice President, Systems Transformation (System Planning and RTO Policy) at Omaha Public Power District
10-2021 - 5-2022
Senior Director Systems Transformation at Omaha Public Power District
4-2018 - 10-2021
Director Financial Planning and Analysis at Omaha Public Power District
8-2016 - 4-2018
Director Corporate Planning at Omaha Public Power District

Education

2014 - 2017
MBA from Creighton University
2003 - 2007
BSBA from University of Nebraska-Lincoln

More Information

Social Presence :

Prographics :

Exp : 18 Location : United States Job Level : Leadership Designation : Chief Financial Officer at Omaha Public Power District
URL has been copied!

Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Brad

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Brad take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Brad

Personality Compatibility


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