Brad Williams

Critic
DISC Type : C

Head of UK at NORNORM

United Kingdom

Overview

Brad Williams is the Head of UK for NORNORM, specializing in asset and leasing strategy for flexible and traditional offices. An advocate for the circular economy, his career includes leadership roles at JLL and Cushman & Wakefield, where he advised The Crown Estate. He holds a Bachelors in Property Economics and is a Chartered Member (MRICS).

There is no publicly available information regarding Brads personal life or hobbies.

Personality Overview

ROI Driven

Objective Thinker

Critic

It is very likely that they will negotiate pricing or other important terms.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Circular Economy
A vocal advocate for circularity in real estate, focused on reducing waste by promoting subscription-based, adaptable furniture solutions for modern offices through his work at NORNORM.
Flexible Workspaces
Has extensive experience from his time at JLL designing and delivering strategic flexible office solutions for both commercial real estate investors and occupiers across the EMEA region.
Sustainable Real Estate
Believes greener and more sustainable buildings are not only better for the planet but also increase market demand and can attract higher rents for landlords.

Media Appearances

Brad has no verified media appearances

Work History

9-2023
Head of UK at NORNORM
1-2022 - 9-2023
Director, Investor Partnerships, EMEA Flex at JLL
3-2020 - 5-2022
Flex Operations Manager, EMEA at JLL
2-2016 - 2-2020
Head of Regent Street Office Direct & Regent Street Home at JLL
3-2013 - 1-2016
Head of Regent Street Office Direct & Regent Street Home at Cushman & Wakefield

Education

2001 - 2004
Bachelor of Property Economics from University of Technology Sydney

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Mid-senior Designation : Head of UK at NORNORM
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Brad

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Brad take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Brad

Personality Compatibility


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