Bradley Lambert

Inspirer
DISC Type : id

Managing Director at First Choice HealthCare (FCG)

West Midlands, England, United Kingdom

Overview

Bradley Lambert is the Founder and Managing Director of First Choice Group, a healthcare recruitment enterprise he started from under his stairs. He is focused on operational excellence, ethical practices, and sustainable growth, aiming to build a business based on strong relationships and high-quality service.

Outside of his professional life, Bradley is a proud husband and a father of three. He states that his family is his daily motivation to continue pushing himself to succeed and grow his business.

He founded his company to be different from traditional agencies that cut corners and treat candidates poorly.

Personality Overview

Fast Adopter

Charming & Persuasive

Confident & Optimistic

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Ethical Recruitment
He aims to build a business based on long-standing relationships and ethical practices, avoiding the poor treatment of candidates he's seen elsewhere in the industry.
Healthcare Staffing
His public posts and professional focus are on the challenges of healthcare staffing, including rising operational costs, agency rates, and the importance of compliance.
Entrepreneurial Growth
He takes great pride in the growth of his business, which he started from scratch, and is focused on its continued expansion.

Media Appearances

Brad Lambert — First Choice Nursing. Featured in First Choice Nursing Group (fcngroup.co.uk)

See Now

Work History

11-2025
Managing Director at First Choice HealthCare (FCG)
11-2025
Founder and Managing Director at First Choice Group (FCG)
4-2019
Founder and Managing Director at First Choice Nursing Group
12-2013 - 4-2019
Senior Recruitment Consultant at Healthcare Recruitment Agency
2-2012 - 2-2013
Sales Executive at Eden Vauxhall Ltd.

Education

Bradley has no verified education history

More Information

Social Presence :

Prographics :

Exp : 13 Location : West Midlands, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at First Choice HealthCare (FCG)
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Insights For Selling To Bradley

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects
  • Look like someone who is on top of their game

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bradley is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Bradley

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Bradley move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Bradley take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Bradley

Personality Compatibility


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