Brandon Coats

Inquirer
DISC Type : dc

Director of Engineering at Nomagic

Atlanta, Georgia, United States

Overview

Brandon is an executive engineering leader specializing in industrial robotics and automation, with a rare end-to-end perspective on bringing complex technology to market. Educated at the University of Louisville, he is described by colleagues as a "creative genius" and a natural mentor. His experience spans design, manufacturing, deployment, and service.

Based in Atlanta, Brandons career has been focused on high-impact technology. Outside of his direct professional scope, he maintains an interest in the strategies of major consulting firms like Accenture and Deloitte, suggesting a focus on broader business and technology integration trends. [Predicted]

He co-founded and bootstrapped Mujins U. S. business unit and has solved automation challenges in more than 20 factories across 10+ countries.

Personality Overview

ROI Conscious

Judgemental

Upfront

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Physical AI
His current mission at Nomagic is accelerating the deployment of Physical AI in warehousing, with a recent focus on Vision Language Action (VLA) models.
Warehouse Automation
He has a deep background in warehouse and factory automation from his leadership roles at Nomagic, Mujin, and MHS, focusing on scaling real-world robotic systems.
Accessible Robotics
He is passionate about making industrial robots user-friendly and widely adopted, comparing the goal to Microsoft's mission to make computers accessible to everyone.

Media Appearances

Brandon has no verified media appearances

Work History

1-2026
Director of Engineering at Nomagic
8-2024 - 1-2026
Director of Solutions & Applications Engineering at Mujin US
5-2021 - 8-2024
Director of System Integration at Mujin US
9-2017 - 5-2021
Global Product Manager - Robotics & Vision at Material Handling Systems, Inc.
1-2015 - 9-2017
Flow Aerospace - Program Manager at Ascent Aerospace

Education

2008 - 2009
PhD - Incomplete from Purdue University
2003 - 2008
B.S. from University of Louisville

More Information

Social Presence :

Prographics :

Exp : 15 Location : Atlanta, Georgia, United States Job Level : Mid-senior Designation : Director of Engineering at Nomagic
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Insights For Selling To Brandon

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brandon is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Brandon

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Brandon move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Brandon take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Brandon

Personality Compatibility


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