Brandon McKinnell

Commander
DISC Type : D

Director of Solutions Engineering at ECP

East Troy, Wisconsin, United States

Overview

Brandon McKinnell is the Director of Solutions Engineering at ECP, where he focuses on integrating technology with the needs of the senior care industry. He has progressed through several roles at ECP, from support and sales to management. He also attended Elkhorn Area High School.

He previously founded and operated his own computer technician and consulting company, MCKIN. TECH.

Personality Overview

Impact-Driven

Decisive

Strong-Willed

More than the product, they care about the impact of the product.  They like to move fast and expect the same from others. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Senior Living Innovation
Actively participates in and promotes the Senior Living Innovation Forum (SLIF), highlighting its value for connecting with industry leaders and improving resident care.
Bridging Tech & Care
His role and professional headline center on bridging the gap between cutting-edge technology and the real-world operational and clinical needs of senior care.
AI in Senior Living
He has expressed excitement about leveraging a major company investment to bring smarter AI and more connected workflows to assisted living software.

Media Appearances

Brandon has no verified media appearances

Work History

1-2026
Director of Solutions Engineering at ECP
1-2025 - 1-2026
Senior Sales Engineering Manager at ECP
3-2024 - 1-2026
Senior Sales Engineer at ECP
7-2015 - 3-2017
Computer Technician & Computer Consultant at MCKIN.TECH
1-2014 - 7-2015
Assistant Manager at Staples

Education

2007 - 2010
High School Diploma from Elkhorn Area High School

More Information

Social Presence :

Prographics :

Exp : 6 Location : East Troy, Wisconsin, United States Job Level : Mid-senior Designation : Director of Solutions Engineering at ECP
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Insights For Selling To Brandon

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brandon is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Brandon

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Brandon move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Brandon take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Brandon

Personality Compatibility


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