Brandy Alfred, Ph.D.

Captain
DISC Type : DS

Head of Business Development at Amazon

Dallas, Texas, United States

Overview

Brandy Alfred is a technology executive and fractional CRO with over 20 years of experience driving revenue growth for companies like Amazon and Salesforce. She is a P&L owner skilled in GTM strategy, partnership development, and business transformation. Colleagues describe her as strategic, visionary, and articulate.

Residing in the Dallas community, Brandy is a wife, mother, and board member for the Dallas Black Dance Theatre. She is actively involved in social organizations and is described as a steward of equity. She enjoys mentoring others and is seen as an impactful leader.

She is a Limited Partner in two venture capital funds: Portfolias Rising America Fund and Capitalize VCs FinTech Fund.

Personality Overview

Output-Driven

Dynamic But Sincere

Planner & Achiever

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Small Business Empowerment
Her current role at Amazon focuses on leading business development and strategic partnerships to foster scalable growth for thousands of small business owners.
Revenue Acceleration
Her career highlights include growing P&L revenue by over 220% at Salesforce and now serving as a fractional CRO for high-growth businesses.
Health Equity
She serves on the Steering Committee for the World Economic Forum's Global Health Equity Network, leveraging public policy to close health equity gaps.

Media Appearances

Brandy has no verified media appearances

Work History

8-2024
Head of Business Development at Amazon
1-2024
Alfred & Associates at Alfred & Associates
2-2022 - 1-2024
Global Vice President of Innovations & Partnerships at Salesforce
5-2020 - 2-2022
Regional Vice President at Salesforce
4-2019 - 6-2020
Area Vice President Of Sales at Infor

Education

MBA from SMU Cox School of Business
Venture Fellow from University of California, Berkeley, Haas School of Business

More Information

Social Presence :

Prographics :

Exp : 10 Location : Dallas, Texas, United States Job Level : Mid-senior Designation : Head of Business Development at Amazon
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Insights For Selling To Brandy

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brandy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brandy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brandy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brandy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brandy

Personality Compatibility


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