Branson CHENG

Inquirer
DISC Type : dc

Digital Marketing & EC Manager (Social, KOL, Media, EC) at Tapestry

Jing'an District, Shanghai, China

Overview

Branson has no verified overview

Personality Overview

ROI Conscious

Upfront

Judgemental

They respond well to confident salespeople.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Branson has no verified topics they care about

Media Appearances

Branson has no verified media appearances

Work History

2-2022
Digital Marketing & EC Manager (Social, KOL, Media, EC) at Tapestry
2021 - 2022
Account Director - Brand & Digital Marketing at Omnicom
2019 - 2020
Associate Manager - Loyalty Marketing at LVMH Perfumes & Cosmetics
2015 - 2019
Senior Account Manager - IMC, Brand & Digital Marketing at 奥美

Education

管理学学士 from Shanghai University of International Business and Economics

More Information

Social Presence :

Prographics :

Exp : N/A Location : Jing'an District, Shanghai, China Job Level : N/A Designation : Digital Marketing & EC Manager (Social, KOL, Media, EC) at Tapestry
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Insights For Selling To Branson

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Branson is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Branson

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Branson move?

  • Their decision making speed is somewhere in the middle.
  • Can Branson take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Branson

Personality Compatibility


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