Brenda Hedeen

Inspirer
DISC Type : di

Chief Financial Officer at Canopy Mortgage

Gilbert, Arizona, United States

Overview

Brenda Hedeen is a seasoned Chief Financial Officer at Canopy Mortgage, with a strong background in navigating the mortgage industry through various economic cycles. Her expertise lies in smart growth, continuous improvement, and sales-oriented financial leadership. She holds a Masters Degree from Stetson University.

Outside of her executive role, Brenda identifies as a devoted wife, mother, daughter, sister, and friend. She lives by the mottos "Work Hard, Play Hard" and "No Pain No Gain, " emphasizing the importance of integrity and building strong relationships in all aspects of her life.

She believes that even a CFO must be a salesperson to be truly effective in their role.

Personality Overview

Generous

Fast Adopter

Decisive

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Financial Leadership
Focuses on empowering and inspiring high-performance, collaborative teams, and believes a CFO must also excel at sales.
Mortgage Industry Growth
Has extensive experience leading companies through periods of intense growth, as well as navigating mergers and acquisitions.
Team Building
Expresses immense pride in the teams she has built and emphasizes the importance of a collaborative and loyal work environment.

Media Appearances

Canopy Mortgage Taps New Chief Financial Officer. Featured in National Mortgage Professional

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Brenda Hedeen joins Canopy Mortgage as CFO. Featured in Housing Wire

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Work History

10-2024
Chief Financial Officer at Canopy Mortgage
5-2022 - 10-2024
Chief Financial Officer at Open Mortgage
7-2019 - 5-2022
Chief Financial Officer at On Q Financial, Inc.
7-2015 - 7-2019
Chief Financial Officer at Mann Mortgage, LLC [NMLS 2550]
1-2014 - 7-2019
Assistant CFO at Mann Mortgage, LLC [NMLS 2550]

Education

2010 - 2011
Masters Degree from Stetson University
2008 - 2010
Bachelor's degree from Baker College of Flint
2001 - 2003
General Eds from Clark College

More Information

Social Presence :

Prographics :

Exp : N/A Location : Gilbert, Arizona, United States Job Level : N/A Designation : Chief Financial Officer at Canopy Mortgage
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Insights For Selling To Brenda

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brenda is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Brenda

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Brenda move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Brenda take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Brenda

Personality Compatibility


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