Brenda VanHorn

Examiner
DISC Type : cs

DSCO at U.S. Department of Commerce

London, England, United Kingdom

Overview

Brenda VanHorn is a seasoned diplomat for the U. S. Department of Commerce, specializing in international trade. Her career highlights include serving as Senior Commercial Officer in London and Commercial Attaché in Warsaw, Poland, focusing on fostering transatlantic business relationships. She is a graduate of Houghton University.

While her public profile centers on her professional life, her career path demonstrates a deep immersion in international affairs and cross-cultural engagement. She actively promotes dialogue between U. S. and UK businesses, indicating a passion for building strong international partnerships and fostering economic growth.

Unique fact: Brenda previously served as the U. S. Commercial Attaché at the American Embassy in Warsaw, Poland.

Personality Overview

Status Quo Seeker

Process Oriented

Late Adopter

They are thorough and always follow a systematic approach.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Transatlantic Trade
Her career is dedicated to fostering commercial ties between the U. S. and Europe, with a specific focus on the United Kingdom in her recent roles.
Commercial Diplomacy
As a long-serving diplomat and Commercial Officer, she specializes in advancing U. S. business interests through international diplomatic channels.
UK Business Innovation
She has publicly shared her excitement for innovative products and services emerging from regions like Northern Ireland, actively engaging with UK companies.

Media Appearances

Brenda has no verified media appearances

Work History

8-2021
DSCO at U.S. Department of Commerce
10-2019 - 8-2021
Principal Commercial Officer at U.S. Department of Commerce
8-2018 - 9-2019
Deputy Senior Commercial Officer at U.S. Department of Commerce
9-2015 - 5-2018
Senior Commercial Officer at US Department of Commerce, International Trade Administration
2-2011 - 7-2015
Commercial Officer at U.S. Department of Commerce

Education

1999 - 2000
Bachelor’s Degree from Houghton University
1983 - 1985
as from Genesee Community College

More Information

Social Presence :

Prographics :

Exp : 30 Location : London, England, United Kingdom Job Level : N/A Designation : DSCO at U.S. Department of Commerce
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Insights For Selling To Brenda

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brenda is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Brenda

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Brenda move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Brenda take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Brenda

Personality Compatibility


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