Brendan Ledger

Initiator
DISC Type : Di

Senior Director, Pay Service Experience at 7shifts

Toronto, Ontario, Canada

Overview

Brendan Ledger is a customer experience leader with over 15 years in high-growth B2B SaaS. As Senior Director at 7shifts, he leads the post-conversion journey, focusing on onboarding, support, and retention. He is a graduate of Technological University Dublin and holds a certification in Business Analytics.

Colleagues and direct reports describe him as generous, bright, and intuitive. He is passionate about building and mentoring teams, celebrating their growth and success publicly. He is focused on creating a customer-centric organization culture.

Unique fact: Early in his management career, Brendan was promoted from a customer service representative to a Support Manager within just six months.

Personality Overview

Conviction Driven

Impact-Oriented

Confident

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Scaling CX
His career focuses on building and leading multi-functional CX organizations in high-growth B2B SaaS environments, transforming support functions to handle scale.
Post-Conversion Journey
He specializes in the customer lifecycle after the sale, including onboarding, support, and payroll operations, to ensure genuine user support and retention.
Operational Efficiency
He has a track record of overhauling tech stacks and building support operations to drive efficiency, evidenced by drastically reducing wait times and improving team engagement.

Media Appearances

7shifts Expands Payroll Capabilities to Power Multi-Entity Restaurant Operations. Featured in PR Newswire

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7shifts Releases Restaurant Payroll Benchmark: A Framework for Growth. Featured in PR Newswire

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Work History

8-2025
Senior Director, Pay Service Experience at 7shifts
3-2024 - 8-2025
Director of Service Experience Delivery at 7shifts
4-2022
VP of Product at 7shifts
9-2021 - 3-2024
Director of Support at 7shifts
6-2021 - 4-2022
Senior Director of Product & Lifecycle Marketing at 7shifts

Education

2007 - 2011
Business Management from Technological University Dublin
2005 - 2007
Education details unavailable from Colaiste Chiaran, Leixlip
2009 - 2013
Bachelor’s Degree from University of Saskatchewan

More Information

Social Presence :

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Exp : 20 Location : Toronto, Ontario, Canada Job Level : Senior Designation : Senior Director, Pay Service Experience at 7shifts
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Insights For Selling To Brendan

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects
  • Look like someone who is on top of their game

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brendan is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Brendan

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Brendan move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Brendan take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Brendan

Personality Compatibility


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