Brendan McGrath

Observer
DISC Type : ic

Non Executive Director at GOTAFE

Wangaratta, Victoria, Australia

Overview

Brendan is the General Manager of Digital & Commercial Innovation at North East Water, leveraging over 25 years of leadership experience. He was previously the CEO for the Rural City of Wangaratta for nearly 12 years. Colleagues have described him as an "exceptional leader" who is highly regarded for fostering strong community relationships.

Outside of his executive roles, Brendan is deeply invested in his community in North East Victoria. He actively participates in local causes, such as raising funds for FightMND, a charity focused on motor neurone disease. His career has been dedicated to improving outcomes for residents of regional Victoria.

After serving as a local government CEO since 2008, he recently pivoted to drive digital transformation and commercial innovation in the water industry.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Digital Transformation
He leads the digital transformation and commercial innovation portfolio in his current role at North East Water.
Local Government
Possesses over 25 years of experience, including long-term CEO roles at two separate city councils and serving as President of LGPro Victoria.
Community Development
Oversaw major community-focused projects in Wangaratta, including the development of a sports precinct and the revitalisation of the town's central district.

Media Appearances

GOTAFE welcomes new Board appointments. Featured in GOTAFE (official website)

See Now

Work History

4-2022
Non Executive Director at GOTAFE
10-2016 - 2-2022
Director at Procurement Australia
1-2014
Chief Executive at Rural City of Wangaratta
11-2011 - 10-2020
Board Member and Former President at LGPro VIC (Local Government Professionals)
1-2008 - 2-2014
Chief Executive Officer at Indigo Shire Council

Education

Business from Australian Institute of Management
1990 - 1992
Bachelor of Applied Science (B.A.Sc.) from University of Ballarat

More Information

Social Presence :

Prographics :

Exp : 18 Location : Wangaratta, Victoria, Australia Job Level : Senior Designation : Non Executive Director at GOTAFE
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Insights For Selling To Brendan

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brendan is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Brendan

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Brendan move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Brendan take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Brendan

Personality Compatibility


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