Brendan Noonan

Critic
DISC Type : C

Chief Brand Officer at Guaranteed Rate

Greater Chicago Area, United States

Overview

Brendan has no verified overview

Personality Overview

Negotiator

Critic

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They enjoy working alone and do not rely on others very often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Brendan has no verified topics they care about

Media Appearances

Brendan has no verified media appearances

Work History

7-2017
Chief Brand Officer at Guaranteed Rate
4-2016 - 6-2017
Marketing Director - Coors Light at MillerCoors
3-2014 - 3-2016
Director Channel Marketing at MillerCoors
1-2011 - 3-2014
Sr. Brand Manager - Miller High Life & Keystone Franchises at MillerCoors
6-2009 - 12-2010
Brand Manager MGD portfolio at MillerCoors

Education

1993 - 1998
BA from Harvard University
2002 - 2004
MBA from Texas McCombs School of Business

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Chicago Area, United States Job Level : Leadership Designation : Chief Brand Officer at Guaranteed Rate
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Insights For Selling To Brendan

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brendan is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Brendan

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Brendan move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Brendan take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Brendan

Personality Compatibility


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