Brendan Spina

Inspirer
DISC Type : di

Business Development Representative at Salesforce

United States

Overview

Brendan is a dynamic sales leader with over 12 years of experience, primarily in the sports and entertainment industry with the St. Louis Blues, where he drove significant revenue growth. He recently transitioned to tech as a Business Development Representative at Salesforce, focusing on healthcare and life sciences. He earned his Bachelor of Science from Purdue University.

Outside of his professional life, Brendan is a mens league hockey player and part of a defending champion team. Having spent over a decade in the sports industry, he has a deep-seated passion for athletics and team dynamics, which he now applies to his sales and leadership roles.

He has shared his industry insights as a guest on the "Front Office U" podcast.

Personality Overview

Generous

Achievment Oriented

Confident & Optimistic

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Sales Leadership
Managed and developed sales teams of up to 7 representatives at the St. Louis Blues, consistently achieving and exceeding revenue goals and driving year-over-year growth.
Career Transitions
Recently made a significant career change, moving from a 12-year tenure in the sports industry to a business development role in the tech sector with Salesforce.
B2B/B2C Client Strategy
Has extensive experience securing partnerships and driving revenue from both B2B and B2C clients within the high-paced sports and entertainment event space.

Media Appearances

Brendan has no verified media appearances

Work History

10-2025
Business Development Representative at Salesforce
7-2024 - 9-2025
Director, Ticket & Group Sales at St. Louis Blues
8-2023 - 7-2024
Sr. Manager, Premium & Suite Sales at St. Louis Blues
9-2018 - 8-2023
Manager, Inside Sales at St. Louis Blues
1-2015 - 9-2018
Client Retention Executive at St. Louis Blues

Education

2008 - 2012
Bachelor of Science from Purdue University

More Information

Social Presence :

Prographics :

Exp : 12 Location : United States Job Level : Junior Designation : Business Development Representative at Salesforce
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Insights For Selling To Brendan

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brendan is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Brendan

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Brendan move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Brendan take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Brendan

Personality Compatibility


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